Marketing mix strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing mix strategy - Essay Example Various researches show that the popularity of energy drinks is continuously increasing and most importantly they are giving tough challenges to the soft drinks. Over the past few years consumers have become more inclined towards the energy drinks. According to data provided by P&C Nielson Scantrack, energy drinks occupy almost 23% in the entire market of beverages.3 Considering all these facts, Frucor should introduce one or two new flavors of ‘V’ within the next fiscal year. Furthermore, the company should introduce the new flavors in a completely new package. The ‘V-Orange’ can be introduced in a completely newly designed ‘can’ or ‘bottle’. Since, energy drinks are ‘impulsive’ product, attractive cans or bottles should be introduced. Currently, the energy drink is available in the form of 250 ml cans and 500 ml bottles. In order to, go through more into the market, Frucor should introduce more product sizes. ... In simple words demand of energy drinks is increasing in a consistent manner. In such a situation, the company should not lower the prices so that more profits can be made. However, the company should introduce some attractive schemes. For instance, it can reduce the price by 2-3% in case of bulk purchase. Furthermore, special price can be offered whenever at least three different flavors are purchased together. Place V energy drinks reach the final customers i.e. the consumers through various distributors. There are some big distributors like Metro Beverage Co and Kelly’s Distributors that sells V energy drinks to the retailers.4 The important fact is that V is only sold in the markets of Australia and New Zealand. However, in order to remain competitive in the global energy drinks market in the long run, Frucor should focus on the foreign market. Initially it should target the developing economies like China, India and Russia. Consumers, in these countries are becoming stron ger in terms of their spending power. As a result, it is quite likely that the energy drinks will be more in demand in these countries. Frucor should try to form strategic alliances with some of the major distributors in these markets. In fact the company can get itself involved into some joint ventures with some of the local beverage companies that will produce the product on behalf of Frucor. A strong distribution network in the developing nations can give sustainable competitive advantage to both ‘V’ as well as its owner. Promotion In this marketing driven business world, promotion is viewed as one of the most crucial aspects for achieving long term success. The company should focus on online interface to promote the brand V. Energy drinks are likely to be consumed mainly by the

Compare the presentation of love within the three sonnets studied Essay Example for Free

Compare the presentation of love within the three sonnets studied Essay The three sonnets that I studied were, How do I love thee? by Elizabeth Barret-Browning, Let me not to the marriage of true minds by William Shakespeare and Since theres no help let us kiss and part by Michael Drayton. Of these three there are numerous differences and similarities. It is known that at the time of writing her sonnet, Elizabeth Barret-Browning was happily married to Robert Browning, but without the consent of her father. They moved to Italy where she began to use the Petrachan form of sonnet. At the time when William Shakespeare wrote he was known to have already established himself as an actor and playwright and was working for the leading company, the Lords Chamberlains Men. In Draytons sonnet we see that he was a contemporary of Shakespeare, this poem comes from a long sequence of sonnets called Ideas Mirror. These sonnets were all inspired by his unrequited love for Anne Goodere, although he himself never married. As with Shakespeare his use of personification is extremely effective. Although their styles differ all three poets are speaking of their love for another person. Elizabeth Barret-Browning writes to her husband and as a women writing, it is written in a tender and soft tone. Her language and style used is incredibly dramatic. To begin with Browning presents her love to her husband in a very private and loving way. She uses language and expressions like; I love thee to the depth and breadth and height My soul can reach, Browning writes from a female point of view and wants to make a commitment to her husband. The ideas of love in the three sonnets differ, as Draytons love is unrequited and he is not writing in a reality, he has no one to write to. With Browning we know that she is writing to her husband and making a dedication to him. She writes in a serious yet, immensely loving form, we can tell from reading her sonnet that her husband is her life and the love she feels for him is described as endless. We see that Shakespeare writes in an incredibly confident manner, he is not writing to a person, as such, so his style differs from that of Browning or Drayton. Shakespeares sonnet is an explanation of love, he writes in his opinion and of how love can conquer all. As we know that Browning is a woman, her style and tenderness differs terribly from that of Drayton and Shakespeare. Draytons intention in his sonnet is to try and win over his idol of love, Anne Goodere. His efforts are useless and in his sonnet he says he wished to make himself free, so we can see that he does not enjoy the love he feels for Anne and wishes to be free of it. The name of his sonnet being, Since theres no help, come let us kiss and part. Meaning since they can no longer resist each other, let us have one kiss and part each others company. He does achieve what hes trying to do, as when reading this I truly understood how he felt, he was trying to depart from this love. Drayton goes onto say: And I am glad, yea, glad with all my heart, That thus so cleanly I myself can free. He means that now, after this kiss, he is glad, extremely glad that he can get over the possessive love he once felt for her. We can clearly see that Brownings intentions are to make it perfectly clear to her husband and tell him exactly how she feels about him. She achieves this brilliantly and by her use of such outrageous, yet hooking lines, detailed with words and phrases such as, death, she produces her amazing sonnet: -and, if God choose, I shall but love thee better after death. She talks of her after life and hopes that she will be allowed to spend it with him. Shakespeare intends to convince and tell every one of his thoughts on love, he is so confident that he is correct and that everyone will agree with him that he ends his sonnet with the rhyming couplet; If this be error and upon me provd, I never writ, nor no man ever lovd. Thus showing that if this sonnet is wrong and proved to be then he never writ it and noone ever loved. This can also be interpreted as Shakespeare being cocky, he is quite sure of himself and the accuracy of his sonnet that he is willing to make an extreme statement. The general tone of Brownings sonnet is a heart felt, true expression of her love for her husband, she counts the numerous ways of how she feels and lines such as; With my lost saints, I love thee with the breath, Smiles, tears, of all my life! Showing that she loves him with the most powerful feelings of all she has experienced in her life, her tears and smiles and the breaths she take each day. This differs from Shakespeare as he has a general confident manner and is stating the feelings and meanings of love. He uses personification in the lines; Loves not Times fool, though rosy lips and cheeks Within his bending sickles compass come; Love alters not with his brief hours and weeks, But bears it out even to the edge of doom. Meaning that love is not timed, it has no schedule of when to begin and cease, but reaches until the end, when death occurs. Love does not change over hours and weeks it stays constant until the brink of Judgement Day, death is it only let out. He shows how love, if true, will stay with the lovers until death. Compared to Brownings and Shakespeares general tone, Drayton does not use the powerful and heart felt tone that Browning does, neither does he state a general meaning for love, as with Shakespeare. He seems to tell a story, or rather a tale, which he longs to happen between him and the one he loves, his love is not returned. He knows this and so at the end of his sonnet he uses the rhyming couplet; Now if thou wouldst, when all have given him over. From death to life thou mightst him yet recover. This tells us that Drayton is willing to wait for his love, saying that if they ever change their mind, eh will be there waiting for them. He uses the form of a dramatic monologue and therefore does achieve a passionate sonnet. Shakespeare uses the rhyming form of abab cdcd efef gg. This enhances his poem and the rhyming couplet at the end of the sonnet changes the tone right at the end. This is effective and can give a totally different meaning. This structure gives his sonnet a flow and the language used works perfectly. We can see that his presentation of love and the way it is structured means that Shakespeare is an extremely experienced poet and writer. Browning uses Petrachan form in her sonnet and gives it the rhyming form of abbaabba cdcdcd, this is also known as an eight line section, known as the octave, followed by a six line section, known as the sestet. There is also a break in the thought and tone of the sonnet between these two parts. With Drayton his structure shows us that he was around at the same time as Shakespeare and uses the same rhyming scheme and couplet to finish. This again proves to be very effective and leaves the extra statement of the end to seal the sonnet to his love. All three of the sonnets are extremely original and all excellent. However, Browning seems to use the most powerful structure, source and form as it is written purely from her heart. All three sonnets flow very exceedingly well and have a good structure behind them. In comparison to Shakespeare, Brownings use of structure is the most varied. It lends itself well to her meaning and rhyming such lines as; I love thee to the depth and bredth and height My soul can reach, when feeling out of sight Just increases the exaggeration of the rhyme, the meaning is therefore exerted and we find ourselves wanting to reach on. Shakespeare use of rhyme in alternate lines is also effective and lends itself well to his language and style used. The words fixed and wandring are designed specially for this sonnet, as there must be ten syllables and 5 stresses in a Shakespearian sonnet. Shakespeares use of language does not differ very much from Drayton as they were written around a particular period. Although in Draytons sonnet he is infact talking of getting rid of love and how he will feel after it has gone, he seems to want to be relieved of the feelin, Shakespeare however is talking of how great love is and how it does not alter. In comparison Brownings sonnet is the most different out of all three in her presentation of love. Her compassionate tone and kindhearted comments rule over he sonnet and seem to guide her to all correct places of describing. The effectiveness that Shakespeare, Browning and Drayton all have is one to make us all want to experience love. The three very different sonnets are similar in their presentation of love, as they all enjoy it, apart from Drayton who now wants to be free of the hold it has on him. But as we can learn from Shakespeare, Drayton may find it hard to do so.

Issues of Alcohol Misuse

Issues of Alcohol Misuse Ethyl alcohol, also known as ethanol, is a chemical, liquid, colorless, flammable compound used industrially for the manufacture of medicines, perfumes, sprays and spirits as well as wine, beer, whiskey and others.There are two main methods for their production by the fermentation of sugars, the most common, or from the ethylene by a synthetic method. The production by fermentation of sugars is from macerated grain, fruit juices, honey, milk, potatoes or molasses, using yeast that create an enzymatic reaction that converts complex sugars into simple and then in alcohol.94 History There is evidence that consumption of intoxicating substances has been around since the Paleolithic era, although the purpose of its use is unknown, and the frequency of use in the Neolithic born an alcoholic beer-like product, which was obtained from barley fermentation. Wine was used almost exclusively by Roman settlers of origin and citizenship and this part of the imperial refined cuisine.95 Pharmacodynamics Alcoholis consumed by the oral route, after being ingested 20% of it is absorbed in the stomach and 80% in the small intestine, the absorption process is completed in an average of 30 to 60 minutes, even if a food intake simultaneously may be delayed up to 3 hours.Alcohol circulate freely in plasma, its metabolism occurs in the liver at a rate of between 7 to 10 grams per hour, this is removed from the body in small amounts so as respiratory renally.96 Metabolism The alcohol is oxidized to acetaldehyde by alcohol dehydrogenase (ADH), which is saturated with low levels of blood alcohol concentration, then acetaldehyde is converted to acetate by aldehyde dehydrogenase.Under normal situations acetaldehyde is metabolized rapidly and fails to accumulate normally, however when large amounts of alcohol consumed, the accumulation of acetaldehyde can cause symptoms such as headaches, nausea, dizziness and gastritis, which is a possible hangover.97 Types of alcoholic beverages Alcohol is industrialized in different presentations of the same, varying in taste, odor and color each time, the proportion of use of each type of alcohol varies between different social groups, both age and sex, as with social class the person.In this research the types of alcohol used in the universitys population.  Cervezabe defined, is the product of fermentation of malted barley, is one of the oldest alcoholic beverages.The basic elements of beer are malted barley, hops, yeast and water.The beer is known for being a little bitter and foamy and usually, except in special beers, it looks bright and clear.  Whiskey and Vodka  are distillated starch, distilled Vodka is produced from the fermentation broth of starch.Whiskey is distilled from the broth produced by fermenting grain and aged in wooden casks.  Ron,  is an alcoholic beverage obtained from the distillation of molasses and cane juice sugar and is colored with caramel.  Came,  we obtain fermentation of grape j uice, wine to distill methanol, aldehydes, esters, acids and higher alcohols is obtained.The obtained ethyl alcohol, also called heart, is essentially wine.98 Effects on the body Alcohol is part of our lives and culture, but the overuse of this can trigger serious health problems. Alcohol can not only lead to accidents or dependency, but alcohol abuse can cause organ damage, weaken the immune system and promote the development of neoplasms.99 Because alcohol potentially affects physical and mental health, chronic use both as a high intake at one time may increase the risk of death, directly, in the case of alcohol poisoning, or indirectly by altering behavior and induces violence.100 Immune and bloodsystem,the alcohol in excessive amounts can suppress the immune system making this way harder fight both viral and bacterial infections.Chronic use of large amounts of alcohol can also develop anemia and low platelets in the user. Bones andmuscles,Moderate use of some types of alcohol can prevent the development of osteoporosis, however when used excessively, this interferes with the absorption of calcium and contrary then develop into finalinstance osteoporosis.A great use alcohol chronically has also been associated with muscle weakness. Brain and nervoussystem,being under the influence of alcohol impairment involves judgment and concentration, lethargy involve extremely high amounts and in worst cases, coma.It is equally common temporary memory loss in those drinkers high rate of consumption.Brain tissue damage in people who use large amounts of alcohol, thiamine deficiency (vitamin B1), which can be caused by poor dietary intake or associates because alcohol reduces absorption and interferes with the use of this in the body, thiamine deficiency can evolve in a severe condition called Wernicke encephalopathy.Chronic alcohol use can likewise alter the cerebellum, which is responsible for balance and coordination of movement.Furthermore,peripheral nerves are also affected, causing pain and weakness. Heart and bloodpressure,excessive alcohol use increases the risk of coronary artery disease.Have been recorded cases of sudden cardiac death in patients with a history of heavy alcohol consumption, irregular heartbeat and chronic disease of the heart muscle.A high alcohol intake is linked to high blood pressure more frequently in men. Intestines,alcohol can lead to developing malnutrition because it blocks the absorption of many important vitamins and nutrients. Kidneys,alcohol intake leads to fluid loss since this acts as a diuretic, which can cause dehydration.Similarly von lost fluids can escape minerals and salts from the body, such as magnesium, phosphorus, sodium and potassium. Liver,chronic use of alcohol can damage the liver, with conditions ranging from fatty liver to alcoholic hepatitis and eventually cirrhosis.It is very common in fatty liver drinkers large amounts of alcohol, although this is reversible when the alcohol intake ceases.Alcoholic hepatitis is developed by a 10 to 35% and leads to symptoms such as fatigue and malaise, death from liver failure may occur in severe cases.Cirrhosis becomes suffered by 5 to 15% of you large consumers of alcohol, at this stage the liver has suffered irreparable harm where the affected cells are replaced by fibrous tissue. Lungs,drunkenness increases the risk of pneumonia, since high concentrations of alcohol in the blood are sedative and relax the mouth and throat, suppressing reflections and reduces the ability of the lungs to clear mucus and foreign bodies.Chronic alcohol use has also been associated with an increased risk of pneumonia, tuberculosis and acute respiratory distress syndrome (ARDS). Mentalhealth,alcohol affects mood in different ways, leading the person to feel happy, sad or aggressive.There is a risk of dependence when alcohol intake is given by anxiety or stress relief.Because alcohol increases aggressiveness and affects judgment, is often associated with people who have attempted or completed suicide.In people who drink large amounts of alcohol, mood disorders, including depression, anxiety and psychosis, alcohol abuse and dependence develop is also common in people with pre-existing mental condition.100 Reasons for use Young,  the reasons why young people use alcohol involve several factors such as the environment in which the person was raised during his childhood, peer pressure, social activities, and inadequate parental control.Children born in an environment where the sale of alcohol is part of the family economy are more likely to use it when they grow up, as well as children whose parents abused alcohol.The abundance of spirit with which society has today, also plays an important role in the development of the habit of using alcohol.  Adults,  there are similarities between the reasons that young people and adults consume alcohol, social and therapeutic reasons , stress, need for stimulation, pressure from peers.Adults report that alcohol offers relaxation after a busy day at work.101 Consumption patterns in university In universities there are students who are not consumers of alcohol, and sometimes consumers and consumers of high amounts of alcohol, there are predisposing reasons for students to consume alcohol or not, including the influence of family and friends.The fact that a student has consumed alcohol at some point in your life does not make an active consumer, however those who consume alcohol regularly, consumers can be classified into low-risk and high-risk consumers.Studies say that about 20.9% of adolescents report being regular drinkers.102 Toxic Dose It is established that the lethal dose of pure ethanol is 300 to 400ml in less than an hour in adults being potentially lethal dose of 10 ml / kg in children and 5ml / kg, as children are highly sensitive to ethyl alcohol.The clinical manifestations of alcohol intoxication will be related to blood alcohol concentration of10 to 50mgis still in a state of sobriety, so the stage is asymptomatic;30to120mg,produces euphoria, covering motor incoordination, emotional instability, restlessness, inattention and association of ideas;90to 250mgexcitability appears where irritability, dysarthria, muscular incoordination, hypoglycemia, lactic acidosis and visual disturbances seen;180to 300mgcomes the confusion, including sleep, drowsiness, marked incoordination, hypothermia and temporary amnesia;270 to 450mgof the patient falls into a coma, expressed punctate miosis, respiratory depression, areflexia, superficial and profound analgesia, metabolic acidosis, hypoglycemia and seizures;increased to45 0mg,death occurs from paralysis of Cardiorespiratory Centre.103 Alcohol Dependence When the individual has used his body to chronic alcohol intake, this begins to develop addiction and dependency, worsening by more consumed, inadequate intake of alcohol causes malaise, called withdrawal.WHO defines alcohol dependence as a mental and physical state usually also resulting from the ingestion of alcohol, characterized by responsesbehaviorand others, which always include a compulsion to drink alcohol continuously or periodically to experience its psychic effects and sometimes way to avoid the discomfort of withdrawal;tolerance may have or may not be present.104 Alcohol tolerance When high amounts of alcohol are ingested for prolonged periods, the body tends to develop a series of adaptive responses due to the constant presence of ethanol in the bloodstream.Studies demonstrated that continuous exposure to ethanol, results in a significant loss of activity of membrane in neurons besides adaptive changes in electrophysiological responses from them.105 Abuse in young The percentage of college students who ate five or more alcoholic beverages for a period of one month is 41.7% to 45.2% according to the National Institute on Alcohol Abuse and Alcoholism (NIAAA).Of those university students who inferred alcohol, 26.1% to 29.2% driving under the effects of alcoholic beverages.106 The age with the highest incidence of alcohol use are those being 21 and 23 years of age, the percentages being 49.9% at 21, 46.6% at 22 and 47.7% at 23, the fact that the highest percentage is at 21, it may be that in the most populous countries the legal age to consume alcohol is 21 years, the freedom to consume alcohol upon reaching the required age encourages young people to get alcohol as a sign that they are already adults.Anyway as young people themselves is easy to get alcohol even when you are under 21 years of age, this being expressed by 87% of students.106 Diagnostic criteria for alcohol abuse. There are four criteria according to DSM-IV avalà ºan if the consumer is within the range of alcohol, then it is enunciated identically to DSM-IV: a)  Recurrent use of alcohol, which leads to the violation of obligations at work, school or at home (eg, repeated absences or poor work performance related to substance use,.. Substance related absences, suspensions or expulsions school, neglect of children or household duties). b)  Recurrent alcohol use in situations in which it is physically hazardous (p. Example., Driving an automobile or operating a machine when impaired by substance use). c)  Repeated legal problems related to alcohol (p. Example., Arrests for alcohol-related disorderly conduct). d)  Continued alcohol use despite having persistent or recurrent social problems caused or exacerbated by the effects of alcohol interpersonal problems (p. Example., Arguments with spouse about consequences of intoxication, physical fights).107 Legality Across America the use of alcohol is allowed, however it is restricted to certain ages depending on the country.Some countries do not have regulationsfor the age at which it is allowed to use alcohol, this representing a risk for young people to develop negative behaviors on the use of alcohol.108 Alcohol and energy drinks The use of alcohol and energy drinks with high caffeine content has become popular in recent times.Previously the use of caffeine to maintain sobriety after having ingested alcohol was known for a large proportion of frequent drinkers today, because of this trend, there are drinks energy properties included in its composition, ie, according to studies allows the user not feel drunk even if you are at a stage where the alcohol in your system is categorized as intoxicated.109 Alcohol is addictive in a large proportion of people have used these once your palate to this, just as energy drinks with addictive substances like caffeine, alcohol and energy drinks use sum the probability that the individual will develop addiction to this such substances.Another property that has this binding substance is to increase the desire to continue taking more alcohol, increasing the risk of over-consumption and worsening the caudate damage by alcohol, since with increasing alcohol consumption people show less inhibitions.110 Due to the large increase in the simultaneous use of these substances the FDA (U.S. Food and Drug administration) issued notices care about inconsiderate alcoholic and energy drinks.Since the population is currently the most affected population is mostly young university, the FDA called the authorities to consider studies to understand clearly and precisely as these substances affect both together and individually, to college students in health and academic activity.111 There are many risks that bring the use of these substances from the increased likelihood of developing dependence to a greater chance of developing alcohol poisoning.The use of energy drinks during the same period in which they are drinking alcohol keeps an alert position and gives the perception of a lesser degree of intoxication which leads people to consume greater quantities of alcohol.Drinking alcohol and energy drinks together is associated with a decline in the notion of deteriorating mental and physical health caused by alcohol.112 The use of energy drinks is associated in many cases people who have a problem with alcohol.Studies show that in people where a problem is reported in the consumption of energy drinks, usually a high frequency of episodes of high alcohol intake, and problems resulting from consumption of alcohol and increased symptoms of alcohol dependence were reported.113 Regarding susceptibility possessing people ingest energy drinks tend to develop alcohol dependence, studies show that people who used energy drinks with high frequency had begun to consume alcohol and become intoxicated at a younger age than those who do not frequently consumed energy drinks, like having drunk more alcohol in the past year and more drinks on a typical night of drinking alcohol, plus they were more likely to meet diagnostic criteria for alcohol dependence.114 There are several reasons that motivate young people to consume alcohol with energy drinks, in fact these are the drinks consumed while on holiday and that adding some kind of energy drink alcohol improves the taste of the beverage.Observations indicate that college students who visited a bar reported greater use of alcohol in those who had consumed energy drinks, these students also had a threefold increased risk was after leaving the bar highly intoxicated by alcohol.115 Among the factors that influence the use of alcohol with energy drinks among young people is equally the fact that these young people mostly believe in the idea thatwill look better in front of others if they consume these types of drinks, associating greater popularity with the same classmates. College students report that if they are seen with some energy drink while consuming alcohol, they feel somehow more striking and interesting manner.116

Julius Caesar Essay: Loyalty and Justice in Julius Caesar

Loyalty and Justice in Julius Caesar    In Shakespeare's Julius Caesar, one must read the text closely to track the shifting motivations and loyalties of each character as the play progresses. An important factor that must be kept in mind while reading is the degree of loyalty, in other words, the degree to which characters act out of a motivation to help others. Throughout the play, each character's current degree of loyalty to others is clearly exhibited by words or behavior – this holds true for the characters of Brutus, Cassius, Antony, Portia, and Calpurnia. The focus on loyalty is critical because before the play ends an even-handed justice is meted out to a number of people who fail to live up to an expected standard of loyalty to others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mark Antony, for example, begins the play strongly loyal to Caesar, and his actions through the death of Caesar in Act 3 are clearly motivated by his desire to support Caesar's cause. Something goes wrong somewhere, though, as by 4.1 Antony is engaged in dividin...

Monopoly and Fair Return

Chapter 10 (Tentative Due Date: by November 1) Question 2: Discuss the major barriers to entry into an industry. Explain how each barrier can foster either monopoly or oligopoly. Which barriers, if any, do you feel give rise to monopoly that is socially justifiable? LO1 The major barriers to entry in an industry are economies of scale, legal barriers such as patents & licenses and other strategic or pricing barriers. Economies of scale occur only in large firms who are able to reach a minimum efficiency scale point and operate at that point for a long period.This high TC results in a low ATC and high efficiency. Once a huge firm innovates, it protects that very idea or product through patents disallowing other firms to copy their product. Government licensing could also result in limited entry of firms because they might not provide permission for another firm to enter the market. Another means to reduce competition within an industry is to manipulate price. Monopolists, being a price setter, could slash their price just to make it tougher for their competitor to survive.Other strategic methods could include increased advertisement to a level where the lesser and smaller firms will find impossible to compete against. These barriers of entry can prove to be pertinent for the existence of a pure monopoly. The absence of some of these barriers would lead away to a market structure resembling an oligopoly or perhaps even a monopolistic competitive industry if the number of firms was to be large. And in the case where there are no barriers a purely competitive market would appear.But definitely some barriers are within legal rights. For example a patent protects the product for a number of years and it’s understandable that a monopoly would want to restrict the usage of their research and hard work. Similarly if the price slashes are pushing out competition, they are at the same team encouraging competitors to reduce their costs/price which is great for t he consumers and the market in general. Question 3: How does the demand curve faced by a purely monopolistic seller differ from that confronting a purely competitive firm?Why does it differ? The demand curve of a purely competitive firm is horizontal because it has perfect substitutes and a very large number of firms. The demand curve is perfectly elastic and hence horizontal. On the other a pure monopoly’s demand curve is downward sloping because market demand is not perfectly elastic. The monopolist is the industry and its demand curve is hence the market demand curve. The difference in characteristics such as number of firms, types of product and barriers to entry cause the distinguished demand curve.Question 9: Explain verbally and graphically how price (rate) regulation may improve the performance of monopolies. In your answer distinguish between (a) socially optimal (marginal? cost) pricing and (b) fair? return (average? total? cost) pricing. What is the â€Å"dilemma of regulation†? LO5 Thinking of a firm operating at a point where ATC is still falling. Each small firm would produce a much smaller output at a higher ATC. So efficient and lowest-cost production requires a single seller. This is represented in the graph attached and named Graph 1. The monopoly could charge any price they choose.One option is to charge the socially optimal price where price equals marginal cost. This is the allocatively efficient output level where all marginal benefits exceed marginal cost. An alternative pricing method is the fair return theory where price is equal to ATC. Under this operation the monopoly is able to break even and continue operation. A fair return is equal to normal profit. The â€Å"dilemma of regulation† is caused by these very regulation methods. These regulatory measures which are set to achieve the most efficient allocation of resources in P=MC actually result in the monopoly making a loss.Similarly the problem with the fair re turn price is that it doesn’t completely solve the issue of under-allocation. Question 11, LAST WORD: How was De Beers able to control the world price of diamonds even though it produced only 45 percent of the diamonds? What factors ended its monopoly? What is its new strategy for earning economic profit, rather than just normal profit? Despite producing 45% of the diamonds, De Beers was able to control the world price due to the ability to control its own production levels and high market share.The fact that so many diamond suppliers were coming through and providing alternatives such as synthetic diamonds forced De Beers to invest in advertising and promoting their own diamonds. These were factors simply out of De Beers control. More diamond reserves were being discovered and caused competition. So De Beers was forced to stop its operation as a monopoly and instead as â€Å"the diamond supplier of choice†. Problem 1: Suppose a pure monopolist is faced with the demand schedule shown below. Calculate the missing total? revenue and marginal? revenue amounts.Assuming that MC is $39, determine the profit? maximizing price and profit? maximizing output for this monopolist. Assuming that the ATC is $52. 50, what is the monopolist’s profit? Verify your answer by comparing it to the Total Revenue -Total Cost approach. LO2 Total Revenue from top to bottom, in dollars: 0, 100, 166, 213, 252, 275, 288, 294, 296, 297, 290 Marginal Revenue from top to bottom in dollars: 100, 66, 47, 39, 23, 13, 6, 2, 1, -7 The profit maximizing price is $63 and profit-maximizing output is 4. Monopolist’s profit is TR-TC=252-(4*52. 50)=>252-210=$42

Arts history Essay

The word art lacks a satisfactorily definition of what it really means but it can be defined as he use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others to pass some information. The history of art may be regarded as an attempt to check out art throughout human history, investing through different cultures and their distinguishing features. It may date back to over a thousand years as the word history is not time defined. As the word it blurs in meaning then so is description of what is art and what is not. Art can be grouped into five major categories. This encompasses music, pottery, painting, sculpture and architecture. In ancient times this were done with a view to pass on some vital lessons and for aesthetic reasons. With changing times this has changed as some parties have learned to exploit people’s interest in art by using art commercially. Given the above explanation of the word art then looking at the history of art would mean looking at the history of visual arts of painting sculpture, music, pottery and architecture. Since medieval times representation of ideas perceived as art has played a central role in understanding works of art such as literature. There are many ways of representing art such as n, verbal, visual or musical, as being natural to human beings. . Two Greek grates Aristotle and Plato put their views on representation into perspective. While Aristotle traced representation, original and natural to man, Plato, on the other hand viewed representation with more caution. He recognized that literature is a representation of life, yet also believed that representations create worlds of illusion leading one away from the reality For Plato, representation, like contemporary media, intervenes between the viewer and the real, creating illusions which lead one away from â€Å"real things†. Plato was of the opinion that art representation need some form of control to measure the effect the work of art had on its recipients. (Gallery. 1998) It was Aristotle however who came up with a rather acceptable and definitive description of art representation. He believed that representation was about three main things. The what, the hoe and the means †¢ The object: The symbol being represented. †¢ Manner: The way the symbol is represented. †¢ Means: The material that is used to represent it. Myths are stories that explain why the world is the way it is. All cultures have them. Throughout history, artists have been inspired by myths and legends and have given them visual form. Sometimes these works of art are the only surviving record of what particular cultures believed and valued. But even where written records or oral traditions exist, art adds to our understanding of myths and legends. (Gallery. 1998) In early times, painting was a common way of life. As there was no clear cut way of communicating, painting presented an easy way to pass on into and ideas. In modern days paintings from the past like the Mona Lisa one still hold significant sentimental value. This was done quite a while ago. Simple materials form organic substances were used as the painting medium on walls and any other writing material that presented itself. This were later stored for the write purpose. In ancient Greece, several scribers and writers were known to put down their ideas using ink on scroll books. These were to be stored in porches that were strapped to their backs. Given the modern day description of the word art this practice can be traced as source or art in its own right. (D’Alleva. 2006) Carving can be described as shaping a hard substance to put across some information that the artist wants to put across. Carving was done mostly by the male part of society as much effort was put in. a sharp tool like a carving stone, mattock was instrumental in doing this depending on the malleability of the material. (Frazier, 1999). Carvings of people in war, a king and his subjects and so on used to be examples of how artists harmonized their thoughts into some useful creations. Some works of art done long ago still hold much regard to date. Such include sculptures of icons like leaders. This has been preserved in museums or even in streets in towns. The people who began this practice may have had different regards of doing it. Some may have had an interest in it or maybe just so because an opportunity to engage in the practice. For many though there had been no better means of presenting their ideas. Whatever the reason was for each of those involved, one artifact holds, that none of them did this to start their own line of art. While many may argue their case that these men and women defined art with their efforts, others may be simply dismissing this as another myth. (Gallery. 998) One role of art is to give visible or tangible form to ideas, philosophies, or feelings. This role can be revealing. It can work to heighten our most passionate and intimate yearnings. The Notice, Three Goddesses utilizes an expressive line in the folding layers of the marble cloth. Here, the use of an expressive line functions as an emotional guide for the observer to intuitively follow. (D’Alleva. 2006) The experience of art history, as conveyed by art museums, tends to be organized differently than that of textbooks due to the nature of collections and the institutions themselves. Rather than a full march through time, museums employ curators who assemble objects into exhibitions, often with unique commentary that is later reinterpreted by docents. This may be undertaken with the museum’s archivist. The result is often a strong emphasis on the history of media in conjunction with the history of culture. (D’Alleva. 2006) Such an emphasis on media is a natural outgrowth of the internal classification systems used in art museums, which usually include departments of painting, sculpture, decorative arts, and works on paper. Painting itself includes several media, such as oil painting, Tempera painting, watercolor. Sculpture can be divided into carving and casting. The decorative arts are perhaps the most diverse, as they include: textiles and needlework, which includes weaving and lace. Museums generally cannot collect full buildings, but they may acquire pieces of architectural ornamentation, which also fall under the decorative arts department. Works on paper includes photography and the book arts. (Barbara, 1991) Several myths have been coming up as to what is perceived to have been the right source and origin or even who performed it first. There might not be a perfect conclusive and elaborate explanation to this any time real soon given the uncertainty that even surrounds the meaning of the word on what is art what it is not. Without even knowing this then it proves hard to find out where it came from and what ways were used to represent it. One more reason to this is the fact that a different art can be traced to each different way of life. Given that each of the ancient civilizations had their own way of living then it proves hard going into the past looking for artifacts that were barely recalled. (Adams, 1996)

Dracula Essays - Fiction, Literature, English-language Films

Dracula Essays - Fiction, Literature, English-language Films Dracula Bram Stoker's Dracula The setting of the story begins in 19th century Europe, in the eerie country of Transylvania. The story begins with a solicitor from England named Jonathan Harker is sent by a business man to meet with an old Count named Dracula at his castle located far from civilization. Residents of Transylvania who become aware of his destination begin crossing themselves and giving him garlic and blessings. As a result of these gestures, Mr. Harker soon develops an uneasy feeling about visiting the mysterious Count. He arrives at Castle Dracula regardless, and makes his acquaintances with Dracula. He soon realizes that the count is no normal human, but an evil, blood-sucking vampire, who can command animals and elements with the wave of his hand. Harker escapes but the Count has devised an intricate plan to move to London and exercise his evil forces on innocent people there. However, a group of friends, including an open-minded, but ingenious professor, a psychologist, an American, a rich man, as well as Jonathan Harker and his wife Mina, learn of the Count's sinister plan and pledge to destroy him before he can create an army of un-dead vampires. They systematically destroy his coffins with holy wafers and chase him out of England back to Castle Dracula. There they carry out an ultimate plan to destroy Dracula. The Author uses suspense as a storytelling device rather effectively throughout the story. There are a fair number of parts in which the reader is left suspended on the edge of seat, eager to find out what is to happen next. However, there were parts where suspense could be used in a manner that would enhance the gravity of the plot. Nonetheless, The book is written in a unique way that allows suspense to be used easily and effectively built up. Dracula is written in first person like many other novels but then it differs slightly. The book starts off as a first person Journal of the first character describing his experiences. But then it switches to someone else's journal, and then to letters between two characters, and later to a newspaper article. It follows this pattern roughly throughout the book. At various points, the plot builds up with one character's journal and then it jumps to another character's journal so that you must read a ways through it before the exciti conclusion to that particular event is revealed. At other times deductions must be made on what a character has written to ascertain what has occurred. There is a good example of this when the first character, Jonathan Harker, is imprisoned in the castle close to sunset and knows that the Count will attack him that night. His journal ends as he describes what he might do to escape. But the success of his escape is not evident until the first part of his fiancee's journal is completed. This sort of suspense can be quite frustrating and annoying at times. Thus it's purpose is often defeated and the plot suffers. But there is also the more prevalent type of suspense used where the character is on the verge of an important discovery or he is in a dangerous predicament but the author is slow to divulge what is to happen. When the suspense was used properly, it proved to be both interesting and very dramatic. In conclusion, Bram Stoker's Dracula turned out to be a very exciting and fascinating nove l. The plot was well structured and was very suspenseful. The author used his historical knowledge of Europe, particularly Hungary and Transylvania, very well in conveying a certain idea in the book. For example, Count Dracula was described as a noble of the Magyar peoples of eastern Europe who fought valiantly against invaders during the 14th and 15th centuries. Full insight was given into the minds and personalities of almost all of the well developed characters. Initially, the Count remained somewhat mysterious for a specific reason. This allowed for the main characters to slowly discover who the Count really was thus developing the character slowly for the reader. The intrigue built into his character intensified the mystery. Suspense was used extensively throughout the novel. The book probed