Marketing mix strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing mix strategy - Essay Example Various researches show that the popularity of energy drinks is continuously increasing and most importantly they are giving tough challenges to the soft drinks. Over the past few years consumers have become more inclined towards the energy drinks. According to data provided by P&C Nielson Scantrack, energy drinks occupy almost 23% in the entire market of beverages.3 Considering all these facts, Frucor should introduce one or two new flavors of ‘V’ within the next fiscal year. Furthermore, the company should introduce the new flavors in a completely new package. The ‘V-Orange’ can be introduced in a completely newly designed ‘can’ or ‘bottle’. Since, energy drinks are ‘impulsive’ product, attractive cans or bottles should be introduced. Currently, the energy drink is available in the form of 250 ml cans and 500 ml bottles. In order to, go through more into the market, Frucor should introduce more product sizes. ... In simple words demand of energy drinks is increasing in a consistent manner. In such a situation, the company should not lower the prices so that more profits can be made. However, the company should introduce some attractive schemes. For instance, it can reduce the price by 2-3% in case of bulk purchase. Furthermore, special price can be offered whenever at least three different flavors are purchased together. Place V energy drinks reach the final customers i.e. the consumers through various distributors. There are some big distributors like Metro Beverage Co and Kelly’s Distributors that sells V energy drinks to the retailers.4 The important fact is that V is only sold in the markets of Australia and New Zealand. However, in order to remain competitive in the global energy drinks market in the long run, Frucor should focus on the foreign market. Initially it should target the developing economies like China, India and Russia. Consumers, in these countries are becoming stron ger in terms of their spending power. As a result, it is quite likely that the energy drinks will be more in demand in these countries. Frucor should try to form strategic alliances with some of the major distributors in these markets. In fact the company can get itself involved into some joint ventures with some of the local beverage companies that will produce the product on behalf of Frucor. A strong distribution network in the developing nations can give sustainable competitive advantage to both ‘V’ as well as its owner. Promotion In this marketing driven business world, promotion is viewed as one of the most crucial aspects for achieving long term success. The company should focus on online interface to promote the brand V. Energy drinks are likely to be consumed mainly by the

Compare the presentation of love within the three sonnets studied Essay Example for Free

Compare the presentation of love within the three sonnets studied Essay The three sonnets that I studied were, How do I love thee? by Elizabeth Barret-Browning, Let me not to the marriage of true minds by William Shakespeare and Since theres no help let us kiss and part by Michael Drayton. Of these three there are numerous differences and similarities. It is known that at the time of writing her sonnet, Elizabeth Barret-Browning was happily married to Robert Browning, but without the consent of her father. They moved to Italy where she began to use the Petrachan form of sonnet. At the time when William Shakespeare wrote he was known to have already established himself as an actor and playwright and was working for the leading company, the Lords Chamberlains Men. In Draytons sonnet we see that he was a contemporary of Shakespeare, this poem comes from a long sequence of sonnets called Ideas Mirror. These sonnets were all inspired by his unrequited love for Anne Goodere, although he himself never married. As with Shakespeare his use of personification is extremely effective. Although their styles differ all three poets are speaking of their love for another person. Elizabeth Barret-Browning writes to her husband and as a women writing, it is written in a tender and soft tone. Her language and style used is incredibly dramatic. To begin with Browning presents her love to her husband in a very private and loving way. She uses language and expressions like; I love thee to the depth and breadth and height My soul can reach, Browning writes from a female point of view and wants to make a commitment to her husband. The ideas of love in the three sonnets differ, as Draytons love is unrequited and he is not writing in a reality, he has no one to write to. With Browning we know that she is writing to her husband and making a dedication to him. She writes in a serious yet, immensely loving form, we can tell from reading her sonnet that her husband is her life and the love she feels for him is described as endless. We see that Shakespeare writes in an incredibly confident manner, he is not writing to a person, as such, so his style differs from that of Browning or Drayton. Shakespeares sonnet is an explanation of love, he writes in his opinion and of how love can conquer all. As we know that Browning is a woman, her style and tenderness differs terribly from that of Drayton and Shakespeare. Draytons intention in his sonnet is to try and win over his idol of love, Anne Goodere. His efforts are useless and in his sonnet he says he wished to make himself free, so we can see that he does not enjoy the love he feels for Anne and wishes to be free of it. The name of his sonnet being, Since theres no help, come let us kiss and part. Meaning since they can no longer resist each other, let us have one kiss and part each others company. He does achieve what hes trying to do, as when reading this I truly understood how he felt, he was trying to depart from this love. Drayton goes onto say: And I am glad, yea, glad with all my heart, That thus so cleanly I myself can free. He means that now, after this kiss, he is glad, extremely glad that he can get over the possessive love he once felt for her. We can clearly see that Brownings intentions are to make it perfectly clear to her husband and tell him exactly how she feels about him. She achieves this brilliantly and by her use of such outrageous, yet hooking lines, detailed with words and phrases such as, death, she produces her amazing sonnet: -and, if God choose, I shall but love thee better after death. She talks of her after life and hopes that she will be allowed to spend it with him. Shakespeare intends to convince and tell every one of his thoughts on love, he is so confident that he is correct and that everyone will agree with him that he ends his sonnet with the rhyming couplet; If this be error and upon me provd, I never writ, nor no man ever lovd. Thus showing that if this sonnet is wrong and proved to be then he never writ it and noone ever loved. This can also be interpreted as Shakespeare being cocky, he is quite sure of himself and the accuracy of his sonnet that he is willing to make an extreme statement. The general tone of Brownings sonnet is a heart felt, true expression of her love for her husband, she counts the numerous ways of how she feels and lines such as; With my lost saints, I love thee with the breath, Smiles, tears, of all my life! Showing that she loves him with the most powerful feelings of all she has experienced in her life, her tears and smiles and the breaths she take each day. This differs from Shakespeare as he has a general confident manner and is stating the feelings and meanings of love. He uses personification in the lines; Loves not Times fool, though rosy lips and cheeks Within his bending sickles compass come; Love alters not with his brief hours and weeks, But bears it out even to the edge of doom. Meaning that love is not timed, it has no schedule of when to begin and cease, but reaches until the end, when death occurs. Love does not change over hours and weeks it stays constant until the brink of Judgement Day, death is it only let out. He shows how love, if true, will stay with the lovers until death. Compared to Brownings and Shakespeares general tone, Drayton does not use the powerful and heart felt tone that Browning does, neither does he state a general meaning for love, as with Shakespeare. He seems to tell a story, or rather a tale, which he longs to happen between him and the one he loves, his love is not returned. He knows this and so at the end of his sonnet he uses the rhyming couplet; Now if thou wouldst, when all have given him over. From death to life thou mightst him yet recover. This tells us that Drayton is willing to wait for his love, saying that if they ever change their mind, eh will be there waiting for them. He uses the form of a dramatic monologue and therefore does achieve a passionate sonnet. Shakespeare uses the rhyming form of abab cdcd efef gg. This enhances his poem and the rhyming couplet at the end of the sonnet changes the tone right at the end. This is effective and can give a totally different meaning. This structure gives his sonnet a flow and the language used works perfectly. We can see that his presentation of love and the way it is structured means that Shakespeare is an extremely experienced poet and writer. Browning uses Petrachan form in her sonnet and gives it the rhyming form of abbaabba cdcdcd, this is also known as an eight line section, known as the octave, followed by a six line section, known as the sestet. There is also a break in the thought and tone of the sonnet between these two parts. With Drayton his structure shows us that he was around at the same time as Shakespeare and uses the same rhyming scheme and couplet to finish. This again proves to be very effective and leaves the extra statement of the end to seal the sonnet to his love. All three of the sonnets are extremely original and all excellent. However, Browning seems to use the most powerful structure, source and form as it is written purely from her heart. All three sonnets flow very exceedingly well and have a good structure behind them. In comparison to Shakespeare, Brownings use of structure is the most varied. It lends itself well to her meaning and rhyming such lines as; I love thee to the depth and bredth and height My soul can reach, when feeling out of sight Just increases the exaggeration of the rhyme, the meaning is therefore exerted and we find ourselves wanting to reach on. Shakespeare use of rhyme in alternate lines is also effective and lends itself well to his language and style used. The words fixed and wandring are designed specially for this sonnet, as there must be ten syllables and 5 stresses in a Shakespearian sonnet. Shakespeares use of language does not differ very much from Drayton as they were written around a particular period. Although in Draytons sonnet he is infact talking of getting rid of love and how he will feel after it has gone, he seems to want to be relieved of the feelin, Shakespeare however is talking of how great love is and how it does not alter. In comparison Brownings sonnet is the most different out of all three in her presentation of love. Her compassionate tone and kindhearted comments rule over he sonnet and seem to guide her to all correct places of describing. The effectiveness that Shakespeare, Browning and Drayton all have is one to make us all want to experience love. The three very different sonnets are similar in their presentation of love, as they all enjoy it, apart from Drayton who now wants to be free of the hold it has on him. But as we can learn from Shakespeare, Drayton may find it hard to do so.

Issues of Alcohol Misuse

Issues of Alcohol Misuse Ethyl alcohol, also known as ethanol, is a chemical, liquid, colorless, flammable compound used industrially for the manufacture of medicines, perfumes, sprays and spirits as well as wine, beer, whiskey and others.There are two main methods for their production by the fermentation of sugars, the most common, or from the ethylene by a synthetic method. The production by fermentation of sugars is from macerated grain, fruit juices, honey, milk, potatoes or molasses, using yeast that create an enzymatic reaction that converts complex sugars into simple and then in alcohol.94 History There is evidence that consumption of intoxicating substances has been around since the Paleolithic era, although the purpose of its use is unknown, and the frequency of use in the Neolithic born an alcoholic beer-like product, which was obtained from barley fermentation. Wine was used almost exclusively by Roman settlers of origin and citizenship and this part of the imperial refined cuisine.95 Pharmacodynamics Alcoholis consumed by the oral route, after being ingested 20% of it is absorbed in the stomach and 80% in the small intestine, the absorption process is completed in an average of 30 to 60 minutes, even if a food intake simultaneously may be delayed up to 3 hours.Alcohol circulate freely in plasma, its metabolism occurs in the liver at a rate of between 7 to 10 grams per hour, this is removed from the body in small amounts so as respiratory renally.96 Metabolism The alcohol is oxidized to acetaldehyde by alcohol dehydrogenase (ADH), which is saturated with low levels of blood alcohol concentration, then acetaldehyde is converted to acetate by aldehyde dehydrogenase.Under normal situations acetaldehyde is metabolized rapidly and fails to accumulate normally, however when large amounts of alcohol consumed, the accumulation of acetaldehyde can cause symptoms such as headaches, nausea, dizziness and gastritis, which is a possible hangover.97 Types of alcoholic beverages Alcohol is industrialized in different presentations of the same, varying in taste, odor and color each time, the proportion of use of each type of alcohol varies between different social groups, both age and sex, as with social class the person.In this research the types of alcohol used in the universitys population.  Cervezabe defined, is the product of fermentation of malted barley, is one of the oldest alcoholic beverages.The basic elements of beer are malted barley, hops, yeast and water.The beer is known for being a little bitter and foamy and usually, except in special beers, it looks bright and clear.  Whiskey and Vodka  are distillated starch, distilled Vodka is produced from the fermentation broth of starch.Whiskey is distilled from the broth produced by fermenting grain and aged in wooden casks.  Ron,  is an alcoholic beverage obtained from the distillation of molasses and cane juice sugar and is colored with caramel.  Came,  we obtain fermentation of grape j uice, wine to distill methanol, aldehydes, esters, acids and higher alcohols is obtained.The obtained ethyl alcohol, also called heart, is essentially wine.98 Effects on the body Alcohol is part of our lives and culture, but the overuse of this can trigger serious health problems. Alcohol can not only lead to accidents or dependency, but alcohol abuse can cause organ damage, weaken the immune system and promote the development of neoplasms.99 Because alcohol potentially affects physical and mental health, chronic use both as a high intake at one time may increase the risk of death, directly, in the case of alcohol poisoning, or indirectly by altering behavior and induces violence.100 Immune and bloodsystem,the alcohol in excessive amounts can suppress the immune system making this way harder fight both viral and bacterial infections.Chronic use of large amounts of alcohol can also develop anemia and low platelets in the user. Bones andmuscles,Moderate use of some types of alcohol can prevent the development of osteoporosis, however when used excessively, this interferes with the absorption of calcium and contrary then develop into finalinstance osteoporosis.A great use alcohol chronically has also been associated with muscle weakness. Brain and nervoussystem,being under the influence of alcohol impairment involves judgment and concentration, lethargy involve extremely high amounts and in worst cases, coma.It is equally common temporary memory loss in those drinkers high rate of consumption.Brain tissue damage in people who use large amounts of alcohol, thiamine deficiency (vitamin B1), which can be caused by poor dietary intake or associates because alcohol reduces absorption and interferes with the use of this in the body, thiamine deficiency can evolve in a severe condition called Wernicke encephalopathy.Chronic alcohol use can likewise alter the cerebellum, which is responsible for balance and coordination of movement.Furthermore,peripheral nerves are also affected, causing pain and weakness. Heart and bloodpressure,excessive alcohol use increases the risk of coronary artery disease.Have been recorded cases of sudden cardiac death in patients with a history of heavy alcohol consumption, irregular heartbeat and chronic disease of the heart muscle.A high alcohol intake is linked to high blood pressure more frequently in men. Intestines,alcohol can lead to developing malnutrition because it blocks the absorption of many important vitamins and nutrients. Kidneys,alcohol intake leads to fluid loss since this acts as a diuretic, which can cause dehydration.Similarly von lost fluids can escape minerals and salts from the body, such as magnesium, phosphorus, sodium and potassium. Liver,chronic use of alcohol can damage the liver, with conditions ranging from fatty liver to alcoholic hepatitis and eventually cirrhosis.It is very common in fatty liver drinkers large amounts of alcohol, although this is reversible when the alcohol intake ceases.Alcoholic hepatitis is developed by a 10 to 35% and leads to symptoms such as fatigue and malaise, death from liver failure may occur in severe cases.Cirrhosis becomes suffered by 5 to 15% of you large consumers of alcohol, at this stage the liver has suffered irreparable harm where the affected cells are replaced by fibrous tissue. Lungs,drunkenness increases the risk of pneumonia, since high concentrations of alcohol in the blood are sedative and relax the mouth and throat, suppressing reflections and reduces the ability of the lungs to clear mucus and foreign bodies.Chronic alcohol use has also been associated with an increased risk of pneumonia, tuberculosis and acute respiratory distress syndrome (ARDS). Mentalhealth,alcohol affects mood in different ways, leading the person to feel happy, sad or aggressive.There is a risk of dependence when alcohol intake is given by anxiety or stress relief.Because alcohol increases aggressiveness and affects judgment, is often associated with people who have attempted or completed suicide.In people who drink large amounts of alcohol, mood disorders, including depression, anxiety and psychosis, alcohol abuse and dependence develop is also common in people with pre-existing mental condition.100 Reasons for use Young,  the reasons why young people use alcohol involve several factors such as the environment in which the person was raised during his childhood, peer pressure, social activities, and inadequate parental control.Children born in an environment where the sale of alcohol is part of the family economy are more likely to use it when they grow up, as well as children whose parents abused alcohol.The abundance of spirit with which society has today, also plays an important role in the development of the habit of using alcohol.  Adults,  there are similarities between the reasons that young people and adults consume alcohol, social and therapeutic reasons , stress, need for stimulation, pressure from peers.Adults report that alcohol offers relaxation after a busy day at work.101 Consumption patterns in university In universities there are students who are not consumers of alcohol, and sometimes consumers and consumers of high amounts of alcohol, there are predisposing reasons for students to consume alcohol or not, including the influence of family and friends.The fact that a student has consumed alcohol at some point in your life does not make an active consumer, however those who consume alcohol regularly, consumers can be classified into low-risk and high-risk consumers.Studies say that about 20.9% of adolescents report being regular drinkers.102 Toxic Dose It is established that the lethal dose of pure ethanol is 300 to 400ml in less than an hour in adults being potentially lethal dose of 10 ml / kg in children and 5ml / kg, as children are highly sensitive to ethyl alcohol.The clinical manifestations of alcohol intoxication will be related to blood alcohol concentration of10 to 50mgis still in a state of sobriety, so the stage is asymptomatic;30to120mg,produces euphoria, covering motor incoordination, emotional instability, restlessness, inattention and association of ideas;90to 250mgexcitability appears where irritability, dysarthria, muscular incoordination, hypoglycemia, lactic acidosis and visual disturbances seen;180to 300mgcomes the confusion, including sleep, drowsiness, marked incoordination, hypothermia and temporary amnesia;270 to 450mgof the patient falls into a coma, expressed punctate miosis, respiratory depression, areflexia, superficial and profound analgesia, metabolic acidosis, hypoglycemia and seizures;increased to45 0mg,death occurs from paralysis of Cardiorespiratory Centre.103 Alcohol Dependence When the individual has used his body to chronic alcohol intake, this begins to develop addiction and dependency, worsening by more consumed, inadequate intake of alcohol causes malaise, called withdrawal.WHO defines alcohol dependence as a mental and physical state usually also resulting from the ingestion of alcohol, characterized by responsesbehaviorand others, which always include a compulsion to drink alcohol continuously or periodically to experience its psychic effects and sometimes way to avoid the discomfort of withdrawal;tolerance may have or may not be present.104 Alcohol tolerance When high amounts of alcohol are ingested for prolonged periods, the body tends to develop a series of adaptive responses due to the constant presence of ethanol in the bloodstream.Studies demonstrated that continuous exposure to ethanol, results in a significant loss of activity of membrane in neurons besides adaptive changes in electrophysiological responses from them.105 Abuse in young The percentage of college students who ate five or more alcoholic beverages for a period of one month is 41.7% to 45.2% according to the National Institute on Alcohol Abuse and Alcoholism (NIAAA).Of those university students who inferred alcohol, 26.1% to 29.2% driving under the effects of alcoholic beverages.106 The age with the highest incidence of alcohol use are those being 21 and 23 years of age, the percentages being 49.9% at 21, 46.6% at 22 and 47.7% at 23, the fact that the highest percentage is at 21, it may be that in the most populous countries the legal age to consume alcohol is 21 years, the freedom to consume alcohol upon reaching the required age encourages young people to get alcohol as a sign that they are already adults.Anyway as young people themselves is easy to get alcohol even when you are under 21 years of age, this being expressed by 87% of students.106 Diagnostic criteria for alcohol abuse. There are four criteria according to DSM-IV avalà ºan if the consumer is within the range of alcohol, then it is enunciated identically to DSM-IV: a)  Recurrent use of alcohol, which leads to the violation of obligations at work, school or at home (eg, repeated absences or poor work performance related to substance use,.. Substance related absences, suspensions or expulsions school, neglect of children or household duties). b)  Recurrent alcohol use in situations in which it is physically hazardous (p. Example., Driving an automobile or operating a machine when impaired by substance use). c)  Repeated legal problems related to alcohol (p. Example., Arrests for alcohol-related disorderly conduct). d)  Continued alcohol use despite having persistent or recurrent social problems caused or exacerbated by the effects of alcohol interpersonal problems (p. Example., Arguments with spouse about consequences of intoxication, physical fights).107 Legality Across America the use of alcohol is allowed, however it is restricted to certain ages depending on the country.Some countries do not have regulationsfor the age at which it is allowed to use alcohol, this representing a risk for young people to develop negative behaviors on the use of alcohol.108 Alcohol and energy drinks The use of alcohol and energy drinks with high caffeine content has become popular in recent times.Previously the use of caffeine to maintain sobriety after having ingested alcohol was known for a large proportion of frequent drinkers today, because of this trend, there are drinks energy properties included in its composition, ie, according to studies allows the user not feel drunk even if you are at a stage where the alcohol in your system is categorized as intoxicated.109 Alcohol is addictive in a large proportion of people have used these once your palate to this, just as energy drinks with addictive substances like caffeine, alcohol and energy drinks use sum the probability that the individual will develop addiction to this such substances.Another property that has this binding substance is to increase the desire to continue taking more alcohol, increasing the risk of over-consumption and worsening the caudate damage by alcohol, since with increasing alcohol consumption people show less inhibitions.110 Due to the large increase in the simultaneous use of these substances the FDA (U.S. Food and Drug administration) issued notices care about inconsiderate alcoholic and energy drinks.Since the population is currently the most affected population is mostly young university, the FDA called the authorities to consider studies to understand clearly and precisely as these substances affect both together and individually, to college students in health and academic activity.111 There are many risks that bring the use of these substances from the increased likelihood of developing dependence to a greater chance of developing alcohol poisoning.The use of energy drinks during the same period in which they are drinking alcohol keeps an alert position and gives the perception of a lesser degree of intoxication which leads people to consume greater quantities of alcohol.Drinking alcohol and energy drinks together is associated with a decline in the notion of deteriorating mental and physical health caused by alcohol.112 The use of energy drinks is associated in many cases people who have a problem with alcohol.Studies show that in people where a problem is reported in the consumption of energy drinks, usually a high frequency of episodes of high alcohol intake, and problems resulting from consumption of alcohol and increased symptoms of alcohol dependence were reported.113 Regarding susceptibility possessing people ingest energy drinks tend to develop alcohol dependence, studies show that people who used energy drinks with high frequency had begun to consume alcohol and become intoxicated at a younger age than those who do not frequently consumed energy drinks, like having drunk more alcohol in the past year and more drinks on a typical night of drinking alcohol, plus they were more likely to meet diagnostic criteria for alcohol dependence.114 There are several reasons that motivate young people to consume alcohol with energy drinks, in fact these are the drinks consumed while on holiday and that adding some kind of energy drink alcohol improves the taste of the beverage.Observations indicate that college students who visited a bar reported greater use of alcohol in those who had consumed energy drinks, these students also had a threefold increased risk was after leaving the bar highly intoxicated by alcohol.115 Among the factors that influence the use of alcohol with energy drinks among young people is equally the fact that these young people mostly believe in the idea thatwill look better in front of others if they consume these types of drinks, associating greater popularity with the same classmates. College students report that if they are seen with some energy drink while consuming alcohol, they feel somehow more striking and interesting manner.116

Julius Caesar Essay: Loyalty and Justice in Julius Caesar

Loyalty and Justice in Julius Caesar    In Shakespeare's Julius Caesar, one must read the text closely to track the shifting motivations and loyalties of each character as the play progresses. An important factor that must be kept in mind while reading is the degree of loyalty, in other words, the degree to which characters act out of a motivation to help others. Throughout the play, each character's current degree of loyalty to others is clearly exhibited by words or behavior – this holds true for the characters of Brutus, Cassius, Antony, Portia, and Calpurnia. The focus on loyalty is critical because before the play ends an even-handed justice is meted out to a number of people who fail to live up to an expected standard of loyalty to others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mark Antony, for example, begins the play strongly loyal to Caesar, and his actions through the death of Caesar in Act 3 are clearly motivated by his desire to support Caesar's cause. Something goes wrong somewhere, though, as by 4.1 Antony is engaged in dividin...

Monopoly and Fair Return

Chapter 10 (Tentative Due Date: by November 1) Question 2: Discuss the major barriers to entry into an industry. Explain how each barrier can foster either monopoly or oligopoly. Which barriers, if any, do you feel give rise to monopoly that is socially justifiable? LO1 The major barriers to entry in an industry are economies of scale, legal barriers such as patents & licenses and other strategic or pricing barriers. Economies of scale occur only in large firms who are able to reach a minimum efficiency scale point and operate at that point for a long period.This high TC results in a low ATC and high efficiency. Once a huge firm innovates, it protects that very idea or product through patents disallowing other firms to copy their product. Government licensing could also result in limited entry of firms because they might not provide permission for another firm to enter the market. Another means to reduce competition within an industry is to manipulate price. Monopolists, being a price setter, could slash their price just to make it tougher for their competitor to survive.Other strategic methods could include increased advertisement to a level where the lesser and smaller firms will find impossible to compete against. These barriers of entry can prove to be pertinent for the existence of a pure monopoly. The absence of some of these barriers would lead away to a market structure resembling an oligopoly or perhaps even a monopolistic competitive industry if the number of firms was to be large. And in the case where there are no barriers a purely competitive market would appear.But definitely some barriers are within legal rights. For example a patent protects the product for a number of years and it’s understandable that a monopoly would want to restrict the usage of their research and hard work. Similarly if the price slashes are pushing out competition, they are at the same team encouraging competitors to reduce their costs/price which is great for t he consumers and the market in general. Question 3: How does the demand curve faced by a purely monopolistic seller differ from that confronting a purely competitive firm?Why does it differ? The demand curve of a purely competitive firm is horizontal because it has perfect substitutes and a very large number of firms. The demand curve is perfectly elastic and hence horizontal. On the other a pure monopoly’s demand curve is downward sloping because market demand is not perfectly elastic. The monopolist is the industry and its demand curve is hence the market demand curve. The difference in characteristics such as number of firms, types of product and barriers to entry cause the distinguished demand curve.Question 9: Explain verbally and graphically how price (rate) regulation may improve the performance of monopolies. In your answer distinguish between (a) socially optimal (marginal? cost) pricing and (b) fair? return (average? total? cost) pricing. What is the â€Å"dilemma of regulation†? LO5 Thinking of a firm operating at a point where ATC is still falling. Each small firm would produce a much smaller output at a higher ATC. So efficient and lowest-cost production requires a single seller. This is represented in the graph attached and named Graph 1. The monopoly could charge any price they choose.One option is to charge the socially optimal price where price equals marginal cost. This is the allocatively efficient output level where all marginal benefits exceed marginal cost. An alternative pricing method is the fair return theory where price is equal to ATC. Under this operation the monopoly is able to break even and continue operation. A fair return is equal to normal profit. The â€Å"dilemma of regulation† is caused by these very regulation methods. These regulatory measures which are set to achieve the most efficient allocation of resources in P=MC actually result in the monopoly making a loss.Similarly the problem with the fair re turn price is that it doesn’t completely solve the issue of under-allocation. Question 11, LAST WORD: How was De Beers able to control the world price of diamonds even though it produced only 45 percent of the diamonds? What factors ended its monopoly? What is its new strategy for earning economic profit, rather than just normal profit? Despite producing 45% of the diamonds, De Beers was able to control the world price due to the ability to control its own production levels and high market share.The fact that so many diamond suppliers were coming through and providing alternatives such as synthetic diamonds forced De Beers to invest in advertising and promoting their own diamonds. These were factors simply out of De Beers control. More diamond reserves were being discovered and caused competition. So De Beers was forced to stop its operation as a monopoly and instead as â€Å"the diamond supplier of choice†. Problem 1: Suppose a pure monopolist is faced with the demand schedule shown below. Calculate the missing total? revenue and marginal? revenue amounts.Assuming that MC is $39, determine the profit? maximizing price and profit? maximizing output for this monopolist. Assuming that the ATC is $52. 50, what is the monopolist’s profit? Verify your answer by comparing it to the Total Revenue -Total Cost approach. LO2 Total Revenue from top to bottom, in dollars: 0, 100, 166, 213, 252, 275, 288, 294, 296, 297, 290 Marginal Revenue from top to bottom in dollars: 100, 66, 47, 39, 23, 13, 6, 2, 1, -7 The profit maximizing price is $63 and profit-maximizing output is 4. Monopolist’s profit is TR-TC=252-(4*52. 50)=>252-210=$42

Arts history Essay

The word art lacks a satisfactorily definition of what it really means but it can be defined as he use of skill and imagination in the creation of aesthetic objects, environments, or experiences that can be shared with others to pass some information. The history of art may be regarded as an attempt to check out art throughout human history, investing through different cultures and their distinguishing features. It may date back to over a thousand years as the word history is not time defined. As the word it blurs in meaning then so is description of what is art and what is not. Art can be grouped into five major categories. This encompasses music, pottery, painting, sculpture and architecture. In ancient times this were done with a view to pass on some vital lessons and for aesthetic reasons. With changing times this has changed as some parties have learned to exploit people’s interest in art by using art commercially. Given the above explanation of the word art then looking at the history of art would mean looking at the history of visual arts of painting sculpture, music, pottery and architecture. Since medieval times representation of ideas perceived as art has played a central role in understanding works of art such as literature. There are many ways of representing art such as n, verbal, visual or musical, as being natural to human beings. . Two Greek grates Aristotle and Plato put their views on representation into perspective. While Aristotle traced representation, original and natural to man, Plato, on the other hand viewed representation with more caution. He recognized that literature is a representation of life, yet also believed that representations create worlds of illusion leading one away from the reality For Plato, representation, like contemporary media, intervenes between the viewer and the real, creating illusions which lead one away from â€Å"real things†. Plato was of the opinion that art representation need some form of control to measure the effect the work of art had on its recipients. (Gallery. 1998) It was Aristotle however who came up with a rather acceptable and definitive description of art representation. He believed that representation was about three main things. The what, the hoe and the means †¢ The object: The symbol being represented. †¢ Manner: The way the symbol is represented. †¢ Means: The material that is used to represent it. Myths are stories that explain why the world is the way it is. All cultures have them. Throughout history, artists have been inspired by myths and legends and have given them visual form. Sometimes these works of art are the only surviving record of what particular cultures believed and valued. But even where written records or oral traditions exist, art adds to our understanding of myths and legends. (Gallery. 1998) In early times, painting was a common way of life. As there was no clear cut way of communicating, painting presented an easy way to pass on into and ideas. In modern days paintings from the past like the Mona Lisa one still hold significant sentimental value. This was done quite a while ago. Simple materials form organic substances were used as the painting medium on walls and any other writing material that presented itself. This were later stored for the write purpose. In ancient Greece, several scribers and writers were known to put down their ideas using ink on scroll books. These were to be stored in porches that were strapped to their backs. Given the modern day description of the word art this practice can be traced as source or art in its own right. (D’Alleva. 2006) Carving can be described as shaping a hard substance to put across some information that the artist wants to put across. Carving was done mostly by the male part of society as much effort was put in. a sharp tool like a carving stone, mattock was instrumental in doing this depending on the malleability of the material. (Frazier, 1999). Carvings of people in war, a king and his subjects and so on used to be examples of how artists harmonized their thoughts into some useful creations. Some works of art done long ago still hold much regard to date. Such include sculptures of icons like leaders. This has been preserved in museums or even in streets in towns. The people who began this practice may have had different regards of doing it. Some may have had an interest in it or maybe just so because an opportunity to engage in the practice. For many though there had been no better means of presenting their ideas. Whatever the reason was for each of those involved, one artifact holds, that none of them did this to start their own line of art. While many may argue their case that these men and women defined art with their efforts, others may be simply dismissing this as another myth. (Gallery. 998) One role of art is to give visible or tangible form to ideas, philosophies, or feelings. This role can be revealing. It can work to heighten our most passionate and intimate yearnings. The Notice, Three Goddesses utilizes an expressive line in the folding layers of the marble cloth. Here, the use of an expressive line functions as an emotional guide for the observer to intuitively follow. (D’Alleva. 2006) The experience of art history, as conveyed by art museums, tends to be organized differently than that of textbooks due to the nature of collections and the institutions themselves. Rather than a full march through time, museums employ curators who assemble objects into exhibitions, often with unique commentary that is later reinterpreted by docents. This may be undertaken with the museum’s archivist. The result is often a strong emphasis on the history of media in conjunction with the history of culture. (D’Alleva. 2006) Such an emphasis on media is a natural outgrowth of the internal classification systems used in art museums, which usually include departments of painting, sculpture, decorative arts, and works on paper. Painting itself includes several media, such as oil painting, Tempera painting, watercolor. Sculpture can be divided into carving and casting. The decorative arts are perhaps the most diverse, as they include: textiles and needlework, which includes weaving and lace. Museums generally cannot collect full buildings, but they may acquire pieces of architectural ornamentation, which also fall under the decorative arts department. Works on paper includes photography and the book arts. (Barbara, 1991) Several myths have been coming up as to what is perceived to have been the right source and origin or even who performed it first. There might not be a perfect conclusive and elaborate explanation to this any time real soon given the uncertainty that even surrounds the meaning of the word on what is art what it is not. Without even knowing this then it proves hard to find out where it came from and what ways were used to represent it. One more reason to this is the fact that a different art can be traced to each different way of life. Given that each of the ancient civilizations had their own way of living then it proves hard going into the past looking for artifacts that were barely recalled. (Adams, 1996)

Dracula Essays - Fiction, Literature, English-language Films

Dracula Essays - Fiction, Literature, English-language Films Dracula Bram Stoker's Dracula The setting of the story begins in 19th century Europe, in the eerie country of Transylvania. The story begins with a solicitor from England named Jonathan Harker is sent by a business man to meet with an old Count named Dracula at his castle located far from civilization. Residents of Transylvania who become aware of his destination begin crossing themselves and giving him garlic and blessings. As a result of these gestures, Mr. Harker soon develops an uneasy feeling about visiting the mysterious Count. He arrives at Castle Dracula regardless, and makes his acquaintances with Dracula. He soon realizes that the count is no normal human, but an evil, blood-sucking vampire, who can command animals and elements with the wave of his hand. Harker escapes but the Count has devised an intricate plan to move to London and exercise his evil forces on innocent people there. However, a group of friends, including an open-minded, but ingenious professor, a psychologist, an American, a rich man, as well as Jonathan Harker and his wife Mina, learn of the Count's sinister plan and pledge to destroy him before he can create an army of un-dead vampires. They systematically destroy his coffins with holy wafers and chase him out of England back to Castle Dracula. There they carry out an ultimate plan to destroy Dracula. The Author uses suspense as a storytelling device rather effectively throughout the story. There are a fair number of parts in which the reader is left suspended on the edge of seat, eager to find out what is to happen next. However, there were parts where suspense could be used in a manner that would enhance the gravity of the plot. Nonetheless, The book is written in a unique way that allows suspense to be used easily and effectively built up. Dracula is written in first person like many other novels but then it differs slightly. The book starts off as a first person Journal of the first character describing his experiences. But then it switches to someone else's journal, and then to letters between two characters, and later to a newspaper article. It follows this pattern roughly throughout the book. At various points, the plot builds up with one character's journal and then it jumps to another character's journal so that you must read a ways through it before the exciti conclusion to that particular event is revealed. At other times deductions must be made on what a character has written to ascertain what has occurred. There is a good example of this when the first character, Jonathan Harker, is imprisoned in the castle close to sunset and knows that the Count will attack him that night. His journal ends as he describes what he might do to escape. But the success of his escape is not evident until the first part of his fiancee's journal is completed. This sort of suspense can be quite frustrating and annoying at times. Thus it's purpose is often defeated and the plot suffers. But there is also the more prevalent type of suspense used where the character is on the verge of an important discovery or he is in a dangerous predicament but the author is slow to divulge what is to happen. When the suspense was used properly, it proved to be both interesting and very dramatic. In conclusion, Bram Stoker's Dracula turned out to be a very exciting and fascinating nove l. The plot was well structured and was very suspenseful. The author used his historical knowledge of Europe, particularly Hungary and Transylvania, very well in conveying a certain idea in the book. For example, Count Dracula was described as a noble of the Magyar peoples of eastern Europe who fought valiantly against invaders during the 14th and 15th centuries. Full insight was given into the minds and personalities of almost all of the well developed characters. Initially, the Count remained somewhat mysterious for a specific reason. This allowed for the main characters to slowly discover who the Count really was thus developing the character slowly for the reader. The intrigue built into his character intensified the mystery. Suspense was used extensively throughout the novel. The book probed

Commedia dellArte essays

Commedia dellArte essays Drama, Commedia dellArte Assignment. Commedia dellArte, the known name for a group of professional actors who would travel together around Europe. These professional actors helped nurture and grow some of the worlds most commonly used acting styles and ideas. They defined and set the standard of skills that an actor needs to develope and use in drama. They also created succesful character personalitys, that are still used in the world of theatre in todays modern world. If it were not for these actors the standard of theatre couldve never reached the level of what it is today. The actors would travel the countryside and visit towns and perform I the Village Square. Often the play would be about political issues or problems that were currently happening in the village at that present time. But the usual topic is that of the two lovers, not being able to marry, in an epic tale of jealousy or pride, similar to that of William Shakespeares Romeo and Juliet. These Lovers were played by younger people, who did not were masks like the other characters. These masks symbolised a certain character, and their personality traits. This was used to help the audience maybe gain knowledge of what is happening and understand the story better, by the way one character might seem vein and self indulgent because of his stride and speech. Which would work with his large nose to show that he is not what he thinks he is, but still sees himself above the common person. Commedia dellArte, is seen as possibly being one of the most successful types of theatre that has been put together, with the right number of characters with the right amount of range in their personalitys to cook up many multiple performances of which to entertain people. Many performing artists similar to that of Commedia dellArte, have shown their similarities and skill in using character traits and personalitys to crea ...

Advanced Accounting Theory & Practice Essay Example | Topics and Well Written Essays - 2000 words

Advanced Accounting Theory & Practice - Essay Example Since then, more and more countries are adopting IFRS.1 IASB sets down accounting standards for the accounting policies that a company under IFRS must follow. These accounting standards are in accordance with the requirements of Conceptual Framework which assist users of financial statements to take various financial decisions. IASB are in continuous effort to improve the accounting standards in order to prevent creative accounting practices by companies and help representing the true and fair view about the financial conditions and performance of the companies. IAS 1 which sets out guidelines regarding presentation of financial statements, its key features, changes in its recent revision by IASB, and finally criticism with regards to these changes, all have been covered in this study. Effects of changes in IAS 1 on Coca Cola Co. have also been studied. Key Features of IAS 1 Objective IAS 1 sets the guidelines to be followed in the presentation of financial statements made by an orga nisation. The presentation is made for the purpose of comparability with the company’s financial statements related to preceding periods. It also ensures that the financial statements of the company can be compared with other business entities as well. IAS 1 includes comprehensive requirements about how the financial statements are presented, rules about what would be its structure and the minimum requirements about what its contents will include.... cial statements are presented, rules about what would be its structure and the minimum requirements about what its contents will include.2 Scope IAS 1 is applicable to all the financial statements which are made for general purposes and is in accordance with International Financial Reporting Standards (IFRS). Financial statements used for general purposes are prepared with the intention that it would be required by the person who do not require financial reports to be used by them to cater to some particular information requirement.3 Financial Statements and its Components According to IAS 1, financial statements comprises of the following five components: 1. Balance Sheet: It is a statement which depicts the financial position of a business entity at the end of the period. 2. Income Statement: It is a statement explaining the comprehensive income of a business entity at the end of the period. 3. Statement of Shareholders’ Equity: It is a statement showing the increase or decr ease in equity of the business entity for the period. 4. Cash Flow Statement: It is a statement showing the cash flows of the business entity for the noted period. 5. Notes: It comprises of the accounting policies followed by the business entity in a summarised form. It also includes other explanatory notes of the business entity.4 IAS 1 does not require a business entity to use the same titles of the financial statements as stated above. They can use other titles as well. If we look at the annual reports of Coca Cola Co. for the year ending on December 31, 2011, we can find that all these components of financial statements are mentioned. Along with these there are other reports prepared by Coca Cola like, Report of Management, Report of Independent Registered Public Accounting Firm, etc. which

Property Sales and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Property Sales and Marketing - Essay Example The next step is to get a HIP before a real estate agent can take on marketing aspect of the sale. The HIP or Home information Pack is a must for houses being sold in Wales and England. This ensures that complete information is available on the market. According to law a HIP should contain key information on the property being marketed and must be provided by the seller’s agent. The HIP ensures that there are no confusions about property being sold in minds of the buyers and give buyers important information at start of the sales process. Therefore there are fewer chances of delays etc because of misinterpretation of information. A very comprehensive way of gathering information about a property is through a property questionnaire. This is a document filled in by prospective home seller and contains information such as property size, expected value, items available, condition, any issues etc. This questionnaire must accompany EPC (Energy Performance Report), Sustainability certificate (for new homes only) and sale statement of address. The sale statement of address must include the name of seller, title and address etc. The agent must make sure that seller ha submitted copies of original documents which show ownership of the property. These official copies are usually held by the land registry. Some time properties are mortgaged etc. Evidence of this extra information that includes any other tenancies affecting the property must be gathered as well. After gathering all related documents about the property, agent should conduct a survey to ensure all the information checks out. This survey would usually inclu de a complete house check and a visit to local authorities. The real skills of each sales agent is seen when he has to market a sales, therefore each real estate broker has to be as creative as possible, in order to gain a competitive edge over rivals. There are a number of marketing

Explain search engine marketing Article Example | Topics and Well Written Essays - 500 words

Explain search engine marketing - Article Example On the other hand, Pay per Click increases the visibility of the paid components only. Today, there are various vendors of Search Engine Marketing. The use of SEM rapidly increased in 1992 following the increase in the number of websites in the internet (Andreas, 2008). Today, the largest SEM vendors include Yahoo! Search Marketing, Google and Microsoft adCenter. Search Engine Optimization involves the identification of keywords, saturation and popularity of the site. The saturation of a website is analyzed using the number of pages that can be indexed in the search engines. On the other hand, popularity of the site is the number of backlinks associated with the site. This means that the advertising website should contain the keywords that people are search for in the internet and that these words rank high on the search engine. Pay per Click, also known as paid inclusion, entails a search engine company charging a fee for inclusion of a website in their pages (Richard, 2010). The use of search engine as a form of advertising is an imperative modality of internet marketing. This is attributed to the fact that more than 80% of people rely on search engine in locating products on the internet. In addition, it is cost effective compared to the traditional form of advertising using print and broadcasting media. Search engine marketing facilitates the increase of sales as it is accessible to many users at the same time. It also overcomes the challenge of geographical boundaries as the internet is accessible globally. Although it is cost effective, it is an intricate method that necessitates the use of consultancy services from professional. This adds to the cost of advertising online. There has been a rise in the use of search engines for shopping. After a shopper has undergone the research cycle, search queries change into terms which reflect the buying mindset. Terms such as â€Å"free

Impenitent Surveillance Solutions Company (ISSC) Essay

Impenitent Surveillance Solutions Company (ISSC) - Essay Example The company is owed by a group of young innovators out to avail innovations that are affordable and offering solutions to problems affecting virtually all individual at the residential and corporate, business world. This business plan has been drafted as a guide and a management tool for the start of this business venture, as well as serves as the basis for a detailed marketing plan. The following highlights the main points of the plan. The objective of ISSC is to generate income to the group, offer jobs to various individuals in the contemporary world rocked with increasing levels of unemployment. The mission of ISSC is to provide a solution to the surveillance process by introducing a gadget that is affordable and efficient. The initial product will be availed at the surrounding areas with respect to the various market segments identified. The local and international market for the product is wide owing to its affordability and means of using mobile telephony for alerts and monitor ing the premises. Finally, the initial financial analysis of the viability of the project clearly shows the outstanding promise and results. With respect to various studies done, closed circuit television has been very critical in crime reduction and investigation. The inclusion of mobile phones to this technology lessens the burden of monitoring gadgets and enhances the critical extension of security measures in the current high technology world. In conclusion, as this plan will outline, this plan projects a rapid growth and eventual high net returns in the coming three years. The effectual implementation of the plan coupled with a detailed marketing strategy will ensure that ISSC eventually and abruptly turns to be a profitable venture to the team of the innovators and satisfying to the customers. 1.2. Objectives The objectives of the business plan are: 1. Introduce a guided format for managing the growth of ISSC: a strategic practice for developing a comprehensive tactical market ing plan. 2. Establish the intended market base capitalisation. 3. Establish the expected proceeds of the venture and its viability. The objectives of ISSC are: 1. Generate sufficient profit to enhance future growth and innovation. 2. Come up with affordable and effective surveillance gadgets. 1.3. Mission The mission of ISSC is very clear and simple: Purpose: ISSC has been introduced to avail effective and affordable, portable CCTV. Vision: in the provision of effective and affordable surveillance gadgets, majority of households and small companies will acquire surveillance gadgets. Marketing slogan: â€Å"ISSC the impertinent solution to your premises protection.â€Å" 1.4. Key to success The set keys to success for ISSC are: Ensuring high product quality. Upholding high marketing and networking strategies Enhancing responsiveness in the surveillance sector. Developing a loyal and cordial relationship with its family of customers. 1.5. Business Concept in Brief Impertinent Surve illance Solutions Company has

Apple and Google Article Example | Topics and Well Written Essays - 1000 words

Apple and Google - Article Example It will offer greater value to its services. The main objective of the company is to retain the customers within its ecology as its iPhone. The new Apple maps service will offer the customers with 3D images of cities and towns, known as ‘Flyovers’. It will also offer the customers with traffic updates as well as turn-by-turn navigation. The article also states that the best marketing concept that Apple uses is offering the customers with an experience which is different from that of others. It has been evident that the intended amalgamation of the feature of mobile maps app with iPhone can render Apple substantial profitability as according to a research conducted it is observed that people who use iPhone spent 35% greater amount of time on using maps than other phone users. Therefore, this marketing concept can provide Apple a major scope of market growth prospect. Apple can also get hold of the useful consumer data which was earlier received by Google. Apple can also e arn greater revenue from opportunities such as sponsored links. These factors can affect on long-term profitability of Apple by a considerable extent. The article demonstrates the fact that in this instance of launching maps application the company is product focused rather than customer focused which is closely associated to the concept of marketing myopia. Apple has also solely intended to render consumers’ such an application which can be quite value adding, thus though the concept relates to marketing myopia however not entirely. Segmentation, Targeting and Positioning Apple mobile maps will be provided as an application with iPhone itself. The purchasers of iPhone are generally high income group people who have the capability to purchase the product. The product can be used by the youth and the middle aged to old aged people. It can be used by both the male as well as the female. The high-end consumers of iPhone generally also desire use their phones to operate navigatio n facilities for their business or social networking purposes. This can enable the mobile apps to generate user activity with regard to the provided service. The product can be targeted generally to the businessmen who want to make their businesses available or traceable to the local as well as international customers. Through Apple mobile maps, customers will be easily capable of determining the exact locations of the stores that they will be looking for. The app is likely to target the app stores. The company, Apple can position its product as adding a new feature to its iPhone in order to attract a significant portion of the customers. This would help Apple to uphold competitive advantage and assist in maintaining sustainability. One of the unique features which will be inculcated in the Apple mobile maps is ‘Siri’, which is a voice-activated search tool. The company can as well position its product of mobile maps in terms of value addition with the popular product i .e. iPhone. As the application would be in-built within the iPhone, the positioning of it would not be a major concern for Apple. However, Apple needs to ensure superior quality of the maps service to draw the consumers in the long run to use the facility. Apple will entrust on outside parties for maps related information at first, the way its

Critically Assess the Difference between Labour Standards and Labour Assignment

Critically Assess the Difference between Labour Standards and Labour Rights with Reference to the Work of the International Lab - Assignment Example Introduction The United Nations was established in 1945 to maintain global peace, â€Å"to reaffirm faith in fundamental human rights, in dignity and worth of the human person, in the equal rights of men and women and of nations large and small, and to establish conditions under which justice and respect for the obligations arising from treaties and other sources of international law can be maintained, and to promote social progress and better standards of life in larger freedom†.1 It discharges its functions effectively through the working of a number of specialized organizations like the Food and Agriculture Organization of the UN (FAO) that aims to reduce hunger and poverty by developing agriculture and â€Å"providing healthy dietary intake†2 , the World Health Organization (WHO) that strives for the control and eradication of diseases, the International Monetary Fund (IMF) that works for monetary cooperation among nations and many more.3 One such organization is th e International Labour Organization (ILO) that promotes social justice for laborers and aims to elevate the standards of labor rights and practices. ... bor compensation, social insurance, paid vacation, safety of industrial workers, employment service and labor inspection†.5 The achievements of the ILO in the pursuit of its objectives have been many like the ‘Tripartite Meeting on Safety and Health’ in the fishing industry in 1998-99 that set safety standards for fishermen.6 However, the deviation of the actual labor standards in comparison to the labor rights stated by the ILO is a subject seeking great evaluation. In this context, research in labor policies initiated by the ILO is of considerable relevance. The paper will presently address this problem of divergence of labor practices from the standard labor rights given by ILO. Labour Standards of the ILO The labor standards theoretically stated by the ILO are reflective of its objectives and goals but whether or not these standards are applied in reality, in case of all member nations, is debatable. Statement of Labour Rights In 1995, five broad fundamental ri ghts were identified by the ILO, addressing men, women and children workers of the world. They are freedom of association, right to organize and bargain collectively, freedom from forced labor, right to equal remuneration and non-discrimination in employment and the abolition of child labor.7 Freedom of Association implies that workers have the right to associate with one another and form unions or groups for the pursuit of a common objective or goal. The common objective is usually something aimed at improving the conditions of work for the laborers.8 Freedom to organize and bargain collectively states that the workers have the right to organize themselves into trade unions and other organizations. Collective bargaining occurs between these bodies and the management of a company on a variety of issues

Impenitent Surveillance Solutions Company (ISSC) Essay

Impenitent Surveillance Solutions Company (ISSC) - Essay Example The company is owed by a group of young innovators out to avail innovations that are affordable and offering solutions to problems affecting virtually all individual at the residential and corporate, business world. This business plan has been drafted as a guide and a management tool for the start of this business venture, as well as serves as the basis for a detailed marketing plan. The following highlights the main points of the plan. The objective of ISSC is to generate income to the group, offer jobs to various individuals in the contemporary world rocked with increasing levels of unemployment. The mission of ISSC is to provide a solution to the surveillance process by introducing a gadget that is affordable and efficient. The initial product will be availed at the surrounding areas with respect to the various market segments identified. The local and international market for the product is wide owing to its affordability and means of using mobile telephony for alerts and monitor ing the premises. Finally, the initial financial analysis of the viability of the project clearly shows the outstanding promise and results. With respect to various studies done, closed circuit television has been very critical in crime reduction and investigation. The inclusion of mobile phones to this technology lessens the burden of monitoring gadgets and enhances the critical extension of security measures in the current high technology world. In conclusion, as this plan will outline, this plan projects a rapid growth and eventual high net returns in the coming three years. The effectual implementation of the plan coupled with a detailed marketing strategy will ensure that ISSC eventually and abruptly turns to be a profitable venture to the team of the innovators and satisfying to the customers. 1.2. Objectives The objectives of the business plan are: 1. Introduce a guided format for managing the growth of ISSC: a strategic practice for developing a comprehensive tactical market ing plan. 2. Establish the intended market base capitalisation. 3. Establish the expected proceeds of the venture and its viability. The objectives of ISSC are: 1. Generate sufficient profit to enhance future growth and innovation. 2. Come up with affordable and effective surveillance gadgets. 1.3. Mission The mission of ISSC is very clear and simple: Purpose: ISSC has been introduced to avail effective and affordable, portable CCTV. Vision: in the provision of effective and affordable surveillance gadgets, majority of households and small companies will acquire surveillance gadgets. Marketing slogan: â€Å"ISSC the impertinent solution to your premises protection.â€Å" 1.4. Key to success The set keys to success for ISSC are: Ensuring high product quality. Upholding high marketing and networking strategies Enhancing responsiveness in the surveillance sector. Developing a loyal and cordial relationship with its family of customers. 1.5. Business Concept in Brief Impertinent Surve illance Solutions Company has

Critically Assess the Difference between Labour Standards and Labour Assignment

Critically Assess the Difference between Labour Standards and Labour Rights with Reference to the Work of the International Lab - Assignment Example Introduction The United Nations was established in 1945 to maintain global peace, â€Å"to reaffirm faith in fundamental human rights, in dignity and worth of the human person, in the equal rights of men and women and of nations large and small, and to establish conditions under which justice and respect for the obligations arising from treaties and other sources of international law can be maintained, and to promote social progress and better standards of life in larger freedom†.1 It discharges its functions effectively through the working of a number of specialized organizations like the Food and Agriculture Organization of the UN (FAO) that aims to reduce hunger and poverty by developing agriculture and â€Å"providing healthy dietary intake†2 , the World Health Organization (WHO) that strives for the control and eradication of diseases, the International Monetary Fund (IMF) that works for monetary cooperation among nations and many more.3 One such organization is th e International Labour Organization (ILO) that promotes social justice for laborers and aims to elevate the standards of labor rights and practices. ... bor compensation, social insurance, paid vacation, safety of industrial workers, employment service and labor inspection†.5 The achievements of the ILO in the pursuit of its objectives have been many like the ‘Tripartite Meeting on Safety and Health’ in the fishing industry in 1998-99 that set safety standards for fishermen.6 However, the deviation of the actual labor standards in comparison to the labor rights stated by the ILO is a subject seeking great evaluation. In this context, research in labor policies initiated by the ILO is of considerable relevance. The paper will presently address this problem of divergence of labor practices from the standard labor rights given by ILO. Labour Standards of the ILO The labor standards theoretically stated by the ILO are reflective of its objectives and goals but whether or not these standards are applied in reality, in case of all member nations, is debatable. Statement of Labour Rights In 1995, five broad fundamental ri ghts were identified by the ILO, addressing men, women and children workers of the world. They are freedom of association, right to organize and bargain collectively, freedom from forced labor, right to equal remuneration and non-discrimination in employment and the abolition of child labor.7 Freedom of Association implies that workers have the right to associate with one another and form unions or groups for the pursuit of a common objective or goal. The common objective is usually something aimed at improving the conditions of work for the laborers.8 Freedom to organize and bargain collectively states that the workers have the right to organize themselves into trade unions and other organizations. Collective bargaining occurs between these bodies and the management of a company on a variety of issues

Effective Religious Practices Essay Example for Free

Effective Religious Practices Essay Throughout our history, leaders of various religious sects have used a number of methods, materials, and programs to initiate their followers into a certain ideology or belief system. This has proved to be both useful and destructive over the course of time. We have seen many horrifying events take place in the name of certain religions (Jim Jones, The Peoples Church), and have also seen many cases that could serve as a message of hope for others (Mother Teresa). The outcome of events that are sparked by the formation of a new religious sect, are primarily influenced by the programs and methods used by the sects religious leader, to instruct his followers to believe in certain belief systems, and commit actions that are justified by those underlying beliefs. When analyzing how a religious sect instructs its followers, or disciples, we should analyze both positive and negative correlations shared by various sects, in doing this, we could determine what practices have proved beneficial to society, and which ones have proved to be destructive. When observing certain pastors methods in instructing their followers, we could come to the assumption that a leader who preaches a peaceful and uplifting message is more likely to attractive followers who share the same views, on the other hand, a pastor who preaches destructive and self righteous message is more likely to have a congregation that reflects those same views. For example, Joel Olsten, a pastor at Lakewood church, has a consistent uplifting message that he shares with his congregation on a daily basis. When using this method of preaching, the pastor is not focusing on the negative actions of some of the members of his congregation, (Hell, or Damnation) but rather inspiring them to try harder, or to do better. When a pastor only focuses on topics such as sin, Hell, or damnation, then many members of his congregation will leave feeling ashamed and scared, rather than uplifted and motivated. A useful method that a pastor can use is always having sermons with a positive and uplifting theme, focused on what’s ahead for an individual rather than what they have done in there past. Another useful method practiced by certain pastors is not classifying there religion under a certain categories, such as Catholic, Methodist, or Jehovah Witness, but rather inviting people of all faiths to join, not just a select view. In practicing this, a pastor’s congregation has the potential to grow, without being confined by a certain sect’s moral philosophies. A church is only as powerful as its congregation, the larger the congregation, the more influence a church has in its surrounding communities. When practicing such things, a pastor does not limit himself to one moral view, but rather stays open minded and tolerant to the many views that his congregation may have. If I were to become a pastor, I wouldn’t be subject to one particular faith, but rather welcome any faith to my congregation. I feel that it is important to have a diverse congregation; it teaches people how to be tolerant and appreciative of another persons belief system. This ideology also proves useful in expanding a church’s total number of members, therefore harboring growth and overall success. As a church’s congregation grows, so does its net worth, and its influence in its surrounding communities. Secondly, I would choose to preach messages of hope rather than self-shame. I would want people to come to my church and leave with a renewed vision of hope, so that they are self motivated to become active members in there communities. In my opinion, this would prove to be very effective in increasing the total number of people in my congregation. In conclusion, it is far more beneficial when recruiting members for a congregation, to appeal to everybody’s emotional needs, by preaching an unbiased message that has a theme based in hope, and inspiration.

Buddhist Philosophy of No-Abiding Self

Buddhist Philosophy of No-Abiding Self Outline and discuss the Buddhist philosophy of no-abiding-self (anatman). What is rebirth if there is no soul being reborn? In the first noble truths, Buddha taught that suffering or dukkha exist in our lives. The Buddhas teachings are simply a path way to enlightenment (?) so that the suffering can end all together. to become enlighten is to wake up to the true reality of things so that one can see who they really are in the deepest levels. It is at that moment when the realization of selfishness takes place and all the suffering falls away. When someone is not enlighten, then their current understanding of the world and who they really are, does not match the reality. Because of this confusion, suffering takes place. Unless one is enlighten, then this person will continue to identify with the wrong version of their self. There is this sense of duality in the world of the notion of me and I. From this notion people tend to create all of their attachments such as my house or my family. This way of thinking and perception springs all human feels; desires and aversions. Where does the idea of self, derive from? When Buddha was asked about I he said, in paraphrasing, where is this I? Point it for me. (Reference) Buddha wanted to make his followers this notion of the self. Are we our names, for instance? Often times, individuals can feel compromised by the existence of another person having the same name as themselves. Does that mean that we can only exist in our body? Our body constantly changes. The body a person has when they are 80 years old is not the same as the body they had when they were new born. So how can the body constitute a permanent self? Individuals derive to this sense of self due to rapid interplay of many physical and mental processes. The Buddha explained that everyone has five aggregates that work together to form the sense of self (Boisvert, 1995).In Sanskrit these five aggregates are called skandhas (Boisvert, 1995: 17).The five aggregates consist of form, consciousness, feelings, perceptions and mental formations (Boisvert, 19 95: 4). They all work in combination to each other. Because they seem to work so simultaneously it is easy to incorrectly identify with these aggregates as they are constituting our permanent and unchanging self. However, the Buddha pointed out that it is our identification with these aggregates that is creating this illusion of permanence and as long as we continue to cling to these as being who we are we will continue to suffer(Boisvert, 1995: 8).REBIRTH The first aggregate is form or matter (Boisvert, 1995).This includes the four great elements; earth, water, fire and air (including all the forms; internal and external, which are derived from these elements such as the physical body) (Gethin, 1998: 140). The Buddha wanted to draw our attention to the six sense organs; eyes, ears, nose, tongue, and body(Gethin, 1998: 140). When these are working properly they can detect the five sense-objects; visible form, sound, odour, taste, and tangible things(Gethin, 1998: 150-153).The coming together of sense-organ and sense-object, allows the corresponding sense-consciousness to arise (Gethin, 1998: 150-153).For instance, if the eye sense-organ meets with the visible object, then eye-consciousness arises. It is this arising of the consciousness which allows us to become aware of the presence of that sense-object(Gethin, 1998: 150-153). One the eye-consciousness arise, it forms an interaction between the sense-organ and the sense-object and thi s allows us to become aware of the presence of the object(Gethin, 1998: 150-153). Once we have the consciousness of an object, then this allows for the other aggregates to arise. The aggregate of feeling refers to feelings that arise from eye-contact, ear-contact, nose-contact, tongue-contact, body-contact, and intellect-contact (Gethin, 1998: 215-218).There are three kinds of feelings we might experience; pleasant, unpleasant, and neutral feelings (Gethin, 1998: 212-214). So it is from the contact of the sense-organs, the sense-objects and the sense-consciousness that these feelings can arise and these sensations van be either enjoyed, disliked, or be neutral. Then there is the aggregate of perception, which is what identifies what it has been noted by the relevant consciousness (Boisvert, 1995: 46)This allows an individual to recognize it, label it and categorize it. Thus, this aggregate allows one to stop making sense of the world because up until this point, the aggregates could only perceive things but not give it any meaning (Boisvert, 1995: 46-47). For instance; when drinking coffee, through the contact of the tongue, one is able to taste the coffee. Thus, the tongue-consciousness can perceive the taste of flavour. For the aggregate of feeling, in this example, the sensation might be quite pleasant because of the coffees warmness and flavour. Then this becomes the aggregate of perception which actually recognizes the liquid as coffee, because it fits into the pre-digested mental categories of what the properties of coffee should be like. With the aggregate of perception an individual is able to identify the stimuli around them (Boisv ert, 1995: 46-47). The last aggregate is mental formations and fabrications(Reference). This aggregate indicates that each individual has different ways they can react to a sense-object and develop different feelings and perceptions of it(Boisvert, 1995: 49). As the name suggests, this aggregate is interests in the ways an individual can initially react on a mental level, even before this person follows through with some behaviours of speech, body and mind(Boisvert, 1995: 48-50). This aggregate is interested in all the wholesome and unwholesome intensions or impulses that arrive in relations of what we see, hear, smell, taste, feel and think(Boisvert, 1995: 48-50, 214) These intentions arise before we react with our body, speech or mind. In Buddhism, they refer to these intentions as the karma seeds(Gethin, 1998: 214)These actions have the power of bring happiness or suffering. We can make our own choices. But there is no concept of sin as there is in the Christian belied. They believe that unskilful c hoices can lead to bad karma, while skilful choices can lead to good karma(Gethin, 1998: 214)Perhaps, one of the most important point of this aggregate is that this is where human habits of mind are created (Gethin, 1998: 154). This is where individuals develop all their ideas, opinions, and prejudices about things and people, as well as all of their compulsions(Gethin, 1998: 153- 154). So this aggregate really determines whether one develops positive qualities of the mind or not. This is where individuals can shape their mental habits and the person they want to become. The five aggregates show that the interactions to people or situations in life are not immediate or automatic. There is a process involved where the individual is not at the mercy of their feelings or thoughts. There is a choice in how to respond to everything. This is a very liberating concept because if individuals can develop enough mindfulness to recognize their impulses or intentions as they arise, they can then learn to replace them with more wholesome ones and they can decide whether they actually act out on them or not. They can decide whether they will verbally abuse someone who insulted them or whether they can practice patience in a challenging situation. Essentially, individuals can decide what karma they create and whether they move towards enlightenment or not. Mindfulness is the quality that initially allows us to depersonalize the aggregates (Reference). So a person will not say the thought as being his/hers thought but simply he/she can say a thought is a thought. It is a phenomenon they can choose to entertain or not. With this perspective, thoughts are nothing more than an identity that arises and passes away (Reference). This brings a lot of lightness to our thoughts. There is no need to allow ourselves to get caught up in them anymore and get stuck on certain thoughts. Instead individuals can become dispassionate and objective observes and they will be able to remain calm and peaceful when thoughts arise whether they are wholesome or unwholesome ones (Gethin, 1998: 214). Getting back to what the teaching on the five aggregates mean in the of no self or anatman; the Buddha explained that these five aggregates are the basic elements of a person and they are in the state of continual change (Reference). For instance, an unpleasant feeli ng passes away to give rise to a pleasant feeling. One moment of consciousness is replaced by a different consciousness based on a different sense-organ. Of these aggregates, none of them can stand alone or constitute a permanent self because they are in a state of constant change. Every moment the sense-organs come into contact with the sense-object. These four processes of consciousness of sense, feeling, perception, and mental formation, occur with lightning speed, and because it happens so fast it gives the appearance of continuity and that of an unchanging entity (Reference). So it is because of the combination of these aggregates working together that there is the sense and idea of permanence and permanent I and it is conveniently labelled as self. Seeing thus, the well-instructed disciple of the noble ones grows disenchanted with form, disenchanted with feeling, disenchanted with perception, disenchanted with fabrications, disenchanted with consciousness. Disenchanted, he becomes dispassionate. Through dispassion, he is fully released. With full release, there is the knowledge, Fully released. He discerns that Birth is ended, the holy life fulfilled, the task done. There is nothing further for this world. (Reference) The Buddha was saying that once one realizes that he/she is not their thoughts, feelings or perceptions, then the individual will no longer continue to cling to them and will finally be liberated from their self-limiting views. It is all of the self-grasping that creates our suffering. All the misconceptions and the mental stories that individuals built on them, they bring out a lot of suffering. It then becomes possible to live in the world with greater lightness of being and ease. It is within that space of peace and tranquillity that best decisions can be made. When he Buddha became enlighten, he did not just vanish into thin air; he still had his body, his speech ad his mind (Reference). He just did not identify with his aggregates as possessive things ad as permanent entities. When speaking to a monk named Bahuna, the Buddha explained: Freed, dissociated, released from ten things, Bahuna, the Tahagata dwells with unrestricted awareness. Which ten? Freed, dissociated, and released from form the Tahagata dwells with unrestricted awareness. Freed, dissociated, and released from feeling from perception.. from fabrications from consciousness from birth from aging from death from suffering and stress Freed, dissociated, and released from defilement, the Tathagata dwells wit unrestricted awareness. Just as a red, blue, or white lotus born in the water and growing in the water, rises up above the water and stands with no water adhering to tit, in the same way the Tathagata freed, dissociated and released from these ten things dwells with unrestricted awareness. (Reference) Once an individual is freed from the contains he/she identifies with, the five aggregates, the Buddha is saying that there is still an unrestricted awareness that remains (Reference). There is some kind of consciousness and cognition that experiences. This consciousness that is without feature and without end does not rely to any of the six-organs and continues to be experienced when the six-sense stop function (Reference). However, even this unrestricted awareness is not something one can pin down at any moment and say that this is my permanent self, because it is constantly in a state of change. If we are not our bodies, our names, our thoughts and our feeling, then what are we? Buddha explained that when there is no clinging of these five aggregates the what remains is an unrestricted awareness that is luminous all around. The concept of anatman and selflessness are linked with these five aggregates of form, consciousness feelings, perceptions, and mental formations in which individuals wrongly identify with as being who they are. When an individual has the realization of selflessness then there is freedom that comes with is because he/she are no longer confined to their limited views of who they are and nor are they grasping anything as being an extension of themselves, so they can let go of their need to cling to possessions or even people in their lives. In fact, individuals will appreciate everything more and in a much more freed way. Citations: Boisvert, M. (1995). The five aggregates. 1st ed. Waterloo, Ontario, Canada: Published for the Canadian Corporation for Studies in Religion by Wilfrid Laurier University Press. LOOK AT CHPATER 2 6 Gethin, R. (1998). Foundations of Buddhism. 1st ed. Oxford: Oxford University Press.

Vietnam Essay -- essays research papers

After thinking about all the things we would learn this year in American history I decided to do my project on the experiences of Vietnam War veterans. There is a lot of controversy as to whether or not the Vietnam War veterans are given enough recognition for what they went through. I have heard horrible stories of US soldiers dying from US bombs, shell shock, and soldiers returning to America and not being able to function as active members of society due to the horrors of the war. All I really know about the war is what I have seen on television. I wanted to learn about the war through the firsthand accounts of those who were there. The Vietnam War was a military struggle fought in Vietnam from 1959 to 1975. It began as an attempt by Communist guerrillas (or Vietcong) in the South, backed by Communist North Vietnam, to overthrow the government of South Vietnam. The struggle grew into a war between South Vietnam and North Vietnam and ultimately into an international conflict. The United States and some 40 other countries supported South Vietnam by supplying troops and munitions, and the USSR and the People's Republic of China furnished munitions to North Vietnam and the Vietcong. On both sides, however, the burden of the war fell mainly on the civilians.1 On January 27, in Paris, delegations representing the United States, South Vietnam, North Vietnam, and the Provisional Revolutionary Communist Government of South Vietnam signed an Agreement on Ending the War and Restoring Peace in Vietnam. The cease-fire officially went into effect on January 28. Both the US and North Vietnam asserted that there were no secret peace terms.2 All the US fighting forces had withdrawn from Vietnam by March 1973, but not without major losses on both sides. Two million Vietnamese were killed and 3 million were wounded. The extensive use of napalm and defoliants (such as Agent Orange) left many people badly burned, and destroyed the ecology of a country that was mainly agricultural. This is an important part of US history because it was the first war in which there was no clear winner. 57,685 US soldiers were killed, and triple that amount were wounded. Even those who returned to the United states without physical damage suffered from depression, and had to live with memories of the carnage and destruction that they saw. What bothers me about... ...arried, but instead decided on throwing it away, so that he wouldn’t be able to. So even this early in the war, the horrors of the POW camps were already known. I believe the worst torture Stafford had to endure was being without water. â€Å"As time passed, Stafford’s awareness shifted away from his physical pain and the uncertainty of his situation and focused on one single fact and sensation: he was thirsty... He got down off the stool, onto his knees, and licked the floor where he tiles joined, hoping some water had a accumulated there. When that failed, he tried licking damaged places on the wall, hoping that some water had sweated through.†6 It was only his second day without water, and he had to wait three more. The book continues to describe the horrible conditions in the rooms, the small amounts of food, and the torture that they had to go through on occasion, but never was any soldier’s ordeal described the way Stafford’s had been. Its amazing how some people can persevere. After spending eight years as a Vietnam POW Stafford was released. When he returned home his wife was still waiting for him, and the only problem he suffered was occasional depression.

Animal farm Essay -- Character Analysis, Mr. Jones, Snowball

I. SUBJECT Animal farm is a novel about animals that develop their own society and the abuses of power that result. The story takes place at an imaginary farm in England, Manor Farm. The novel begins as the owner of the farm, Mr. Jones, is falling into a drunken sleep. The animals then gather in the barn where a boar, Old Major, delivers a speech to his fellow animals about a dream he has that one day all animals will be free from the tyranny of man and in perfect comradeship. Two pigs, Napoleon and Snowball plot to drive Mr. Jones off the farm. They along with the other barnyard animals succeed but the bigger conflict is revealed, when Snowball and Napoleon struggle over the power distribution. Over the years, Napoleon and Snowball engage in many disputes regarding the management of a successful farm. Snowball establishes committees to educate the other farm animals while Napoleon takes no interest, he thought training the young should take priority over an adult animal’s education. He secures a group of nine puppies and takes them under his wing. As years went on Napoleon and snowball continued to butt heads. Their most explosive argument occurred over Snowball’s idea to construct a windmill. When the time arose for a vote to approve the windmill’s construction, Napoleon gave a strange whimper and the nine dogs he trained came out of hiding. The ferocious attack dogs chased Snowball off the farm. With Snowball gone, Napoleon attained what he had always desired complete control of Animal Farm. Under Napoleon’s leadership he and the remaining pigs became more and more like humans. At the end of the novel, Napoleon is playing cards with a group of humans in Mr. Jones’ former house. As the common animals gazed through the windo... ... two legs it is referring to a human and in the case of four legs it is referring to an animal. This reification is saying that all animals had rebellion built up within them â€Å"Rebelliousness ran through the country side† (46.) IV GENRE The main genre in Animal Farm is a fable. A fable is â€Å"A brief tale told to point a moral. The characters are frequently animals, but people an inanimate are sometimes central† (Harmon 467 68). In Orwell’s Animal Farm the main characters are animals and the reader learns that when there is one leader with an excessive amount of it will lead to corruption. Animal Farm can also be classified as an Allegory sub genre. An allegory is â€Å"A form of extended METAPHOR in which objects, persons and actions in a NARRATIVE are equated with meanings that lie outside the narrative itself† (14.) In Animal Farm everything symbolizes something.

Biography of Malcolm Knowles Essay

Introduction One cannot mention Adult Education without making reference to the internationally reputable adult educationist by the name of Malcolm Shepherd Knowles. Malcolm is renowned for leading both as an academician and practitioner who played a crucial role in the development and the application of adult learning across the globe (George, 2011). Background Malcolm Shepherded Knowles was born in August 24, 1913 in Livingstone, Montana. His parents were Dr. and Mrs. Dr. A. D. Knowles. He loved to participate in sports and outdoor activities from an early age. In addition to this, he was an avid scout during his youthful years. He was also an academically astute student. This was made evident when he graduated at the top of his class from the Palm Beach High School in 1930. Consequently, he was admitted to the distinguished Harvard University where he graduated with a Bachelor of Arts degree in 1934. During his stay at this prestigious institution, he took courses in philosophy, literature, history, political science, ethics and international law (George, 2011). He was also fascinated with extracurricular activities. This made him to be appointed the president of the Harvard Liberal Club, general secretary of the New England Model League of Nations, and President of the Phillips Brooks House. His involvement in voluntary service for the latter got him working with boys club and this formed a crucial platform for his fruitful career in adult education and social service. Career Malcolm Knowles went on to work with the National Youth Administration in Massachusetts where he was responsible for establishing the skills requirements for local employers and establish a course for the entire study body and teach those skills to the young people. In the course of this work he met Professor Eduard Lindeman who went on to become Malcolm’s mentor in adult education. As he continued in this work he married Hulda Fornell whom he had met at Harvard. In 1940, he assumed the role of Director of Adult Education. This enabled him to set up an association school for adults at the Boston YMCA. It is from this position that he was drafted into the Second World War in 1943. In 1946, he took the position of Director of Adult Education at the YMCA. He proceeded to pursue his Master’s degree in Arts at the University of Chicago and graduated in 1949. Under the mentorship of Cyril O. Houle he became executive director of the Adult Education Association of the USA which had been newly formed. He joined the Boston University in 1959 as an associate professor. During this time, he was very instrumental in launching a new graduate program in the field of adult education. He later joined the Fielding Graduate University in Massachusetts where he continued to teach until his retirement in 1979 (George, 2011). Despite the fact that he had retired, Knowles had already achieved his PhD continued to be involved in the field of Adult Education. During this time he became a Professor Emeritus at the North Carolina State University where he continued to write books and articles regarding adult education. Dr. Knowles passed away on Thanksgiving Day in 1997 at his home in Fayetteville, Arkansas due to stroke. Malcolm Knowles’s Contributions Malcolm’s contributions in education can never go unmentioned in especially in the field of adult education. He created a model which is still in use today in the field of adult education. This was the theory of andragogy. This theory was based on the differences in the learning styles between the children and the adults. This theory was developed after a thorough study of humanistic clinical psychology and the relationships which were derived from it. Thus, this theory was based on five basic assumptions about the features of adult learners (Malcolm, 1950). These features brought out a very different view from the features which were observed in children. These features included the following aspects (Malcolm, 1950); the self-concept; which is a person usually, matures over time from possessing a dependent personality towards one of being a self-directed one. Experience; this is the second feature which usually brings with it a huge amount of experience that an individual has gained over time. Readiness to learn; the primary motivation for a person’s readiness to earn may change from being one of eagerness of knowledge in his youth to one of eagerness to develop their social standing. Lastly, orientation to learning, as a person matures, his perspective of problems and urgencies shift to one of a frantic nature. Thus a person starts focusing more on his problems than the subject of his problems. Dr. Malcolm grounded the concept of adult education by bringing on board the principle of Adult Education. This came to the fore as part o his Master’s thesis as he was searching for a ‘coherent and comprehensive theory of adult learning’ when he hit upon the informal theory of adult education. He held the opinion that an organized course was usually better for new learning of an intensive nature while an informal association or club provided the best opportunity for practicing and refining the things which were taught (Malcolm, 1950). Dr. Malcolm spent a further fourteen years producing major texts in the field of adult education. His works include the Modern Practice of Adult Education (1970) and The Adult Learner (1973). These texts help to establish him as a central figure in adult education in the United States of America. Through them, the theory of andragogy was further popularized. He also recognized the value and the importance of learning communication skills. This is because he believed that humans have to interact with each other on a daily basis, therefore the knowledge of communication should be included as part of their curriculum. In order to aid an adult in the society, Dr. Malcolm believed that adult education should be able to enable the adults to develop a clear understanding of them through learning about their own needs and selves. Secondly, adults should cultivate a mindset of acceptance, love and respect towards others. This would help them to establish healthy relationships with others in the society. Adults should also possess an accepting attitude towards change. Adults should also figure out solutions to a general cause instead of fretting over the cause itself. This would help them to develop what he called an active and logical mind that would help them to make any situation and make it better. Adults should also have an understanding of the society and be proactive in instituting social change. This can be done by making every adult aware of the important issues such as political, economic, international affairs and the business aspects of life. Conclusion In conclusion, Dr. Malcolm Shepherd Knowles played a major role in the development and establishment of adult education. Despite the fact that he is no longer alive, his work, ideas and innovations still live on and inspire more strategies in adult learning. His efforts led to the development of the Theories of Andragogy and Self-Directed Learning (George, 2011). In addition to this, he was the first person to chart the rise and progress of the entire adult education movement which took center stage in the United States of America. This informed the process that led to the development of general theory and practice of informal adult education. Dr. Knowles remains to be a great inspiration to many academicians who have benefited from his ideas as well as the professionals in the field of adult education. References George, W. (2011). Malcolm Shepherd Knowles: A History of His Thought (Education in aCompetitive and Globalizing World). London: Nova Science . Malcolm, S. K. (1950). Informal Adult Education. Chicago: Association Press.